Dr Raymond Xia
- Job title
- Lecturer
- Telephone
- +64 3 479 8407
- Mobile
- +64 22 033 0032
- raymond.xia@otago.ac.nz
- Department
- Dean's Office
- Division
- Otago Business School
- Campus
- Dunedin
Social Media
Expertise
Business
- Consumer behavior, especially the Chinese consumer behavior in intercultural context
- Chinese culture and cultural conflict between China and NZ
- internet privacy; contact tracing in COVID-19
- Marketing strategy and branding marketing
- investment in China and doing business in China
- Chinese tourist behavior
