The techniques used to create and evaluate new concepts or new business opportunities. Feasibility analysis processes, including concept generation, concept screening and analysis.
ENTR 412 aims to equip students with the basic concepts and tools essential to the process of establishing the feasibility, or otherwise, of an entrepreneurial initiative. Feasibility in this context does not mean 'Can it be done?', but rather, 'If this is done, will we achieve the expected/desired outcomes?'
|Paper title||Feasibility Analysis|
|Teaching period||1st Non standard period (31 July 2018 - 7 September 2018)|
|Domestic Tuition Fees (NZD)||$1,312.10|
|International Tuition Fees (NZD)||$4,692.94|
- Pre or Corequisite
- ENTR 411
- Limited to
- MEntr, PGDipCom
- More information link
- View more information on the Department of Marketing's website
- Teaching staff
- Dr Rob Hamlin and guest entrepreneurs
- Paper Structure
- At the completion of this paper, students should have a working knowledge of the following:
- The nature of opportunity and how opportunities arise in markets
- The nature, structure and behaviour of the risk that is associated with opportunities
- That opportunities can be related to entrepreneurial offers by means of a formal 'concept'
- That concepts form the raw material of feasibility analysis, but that the availability of multiple alternative concepts is a requirement for the meaningful analysis of any individual concept
- That a 'living' financial model of any concept can be constructed using an electronic spreadsheet and that the construction of such a model allows many of the key assumptions inherent to any concept to be explicitly identified
- That these models can be used to assess the contribution of individual assumptions to the overall risk represented by the concept
- That well-defined concepts and the financial models of them are essential tools of internal analysis and external presentation
- That financial models can be used to inform and direct further market research that assesses risks that lie immediately 'beyond the numbers'
- That all such market research can always be defined by a simple proposition in the form: If I (proposed course of action) then (desired outcome) will occur
- That systematically identifying the nature and relationship of the individual assumptions that underlie the statement above allows an efficient but complete set of key assumptions to be developed
- Possession of such a complete set of key assumptions assists in research planning and significantly increases the efficiency and effectiveness of any field research
- Teaching Arrangements
- Four to five full days of intensive teaching - attendance is compulsory
- Spinelli, S. & Adams, R. (2012). New Venture Creation: Entrepreneurship for the 21st Century. 9th Edition. New York: McGraw Hill. A limited amount of copies of this text book are available on Closed Reserve at the Central Library. It is not compulsory to have your own copy.
- Course outline
- A course outline will be provided prior to the paper being taught. If you would like to have a copy of the most recent offering please email firstname.lastname@example.org
- Graduate Attributes Emphasised
- Global perspective, Interdisciplinary perspective, Lifelong learning, Communication,
Critical thinking, Ethics, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
- Learning Outcomes
- By the time students have completed this paper they should have competence in the
- The development of offer concepts that accurately describe an opportunity and the offer that aims to address it
- The construction of financial models of such offer concepts
- The scoping of research to identify and assess all the significant individual assumptions made with regard to any individual offer concept
- The ability to scope out the components of a business on one page
- Thinking critically and ethically about decisions and actions associated with starting a venture in order to create trust, integrity and an ethical reputation