An introduction to retailing that encourages students to think laterally and critically about retailing and creates an environment where students can explore related topics in which they are interested.
|Teaching period||First Semester|
|Domestic Tuition Fees (NZD)||$1,058.71|
|International Tuition Fees (NZD)||$4,692.94|
- Normally available only to postgraduate and/or DipGrad students.
- More information link
- View more information on the Department of Marketing's website
- Teaching staff
- Dr John Guthrie
- Paper Structure
- This paper covers the following themes:
- Retailing and the Law
- Planning and the Resource Management Act
- Store Location and Design
- Retailing and Technology
- Information Systems
- Online Retailing
- The Future of Retailing
- Teaching Arrangements
- One 2-hour lecture each week, for 13 weeks.
Venue: Otago Business School (confirm room with department)
- There are no required textbooks for this paper.
- Course outline
- View the course outline for MART 465
- Graduate Attributes Emphasised
- Global perspective, Lifelong learning, Scholarship, Communication, Critical thinking,
Cultural understanding, Ethics, Environmental literacy, Information literacy, Research,
View more information about Otago's graduate attributes.
- Learning Outcomes
- Upon successful completion of the paper, students will be able to
- Discuss the unique features of retail marketing
- Explore trends in the changing retail environment and research and critically analyse important issues in retailing
- Apply theoretical and practical knowledge of retailing and present an in-depth report on a core retailing topic
- Build skills, experience and attitudes necessary to operate in the retailing industry