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MART465 Retailing

An introduction to retailing that encourages students to think laterally and critically about retailing and creates an environment where students can explore related topics in which they are interested.

Paper title Retailing
Paper code MART465
Subject Marketing Management
EFTS 0.1667
Points 20 points
Teaching period First Semester
Domestic Tuition Fees (NZD) $1,037.87
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Notes
Normally available only to postgraduate and/or DipGrad students.
Course outline
View the course outline for MART 465
Teaching Arrangements
One 2-hour lecture each week, for 13 weeks.
Wednesday 14:00 - 15:50
Venue: Otago Business School room 4.26 (CO4.26)
Textbooks
There are no required textbooks for this paper.
Contact
marketing@otago.ac.nz
Teaching staff
Dr John Guthrie
Paper Structure
This paper covers the following themes:
  • Retailing and the Law
  • Planning and the Resource Management Act
  • Store Location and Design
  • Merchandising
  • Retailing and Technology
  • Pricing
  • Information Systems
  • Online Retailing
  • The Future of Retailing
Graduate Attributes Emphasised
Global perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding, Ethics, Environmental literacy, Information literacy, Research, Self-motivation.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of the paper, students will be able to
  • Discuss the unique features of retail marketing
  • Explore trends in the changing retail environment and research and critically analyse important issues in retailing
  • Apply theoretical and practical knowledge of retailing and present an in-depth report on a core retailing topic
  • Build skills, experience and attitudes necessary to operate in the retailing industry

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Timetable

First Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

An introduction to retailing that encourages students to think laterally and critically about retailing and creates an environment where students can explore related topics in which they are interested.

Paper title Retailing
Paper code MART465
Subject Marketing Management
EFTS 0.1667
Points 20 points
Teaching period First Semester
Domestic Tuition Fees Tuition Fees for 2018 have not yet been set
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Notes
Normally available only to postgraduate and/or DipGrad students.
Contact
marketing@otago.ac.nz
Teaching staff
Dr John Guthrie
Paper Structure
This paper covers the following themes:
  • Retailing and the Law
  • Planning and the Resource Management Act
  • Store Location and Design
  • Merchandising
  • Retailing and Technology
  • Pricing
  • Information Systems
  • Online Retailing
  • The Future of Retailing
Teaching Arrangements
One 2-hour lecture each week, for 13 weeks.
Venue: Otago Business School (confirm room with department)
Textbooks
There are no required textbooks for this paper.
Course outline
View the course outline for MART 465
Graduate Attributes Emphasised
Global perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding, Ethics, Environmental literacy, Information literacy, Research, Self-motivation.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of the paper, students will be able to
  • Discuss the unique features of retail marketing
  • Explore trends in the changing retail environment and research and critically analyse important issues in retailing
  • Apply theoretical and practical knowledge of retailing and present an in-depth report on a core retailing topic
  • Build skills, experience and attitudes necessary to operate in the retailing industry

^ Top of page

Timetable

First Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard