An introduction to the business of wine. The culture of wine, wine regions, sensory evaluation, structure of the industry, the market for wine, wine tourism, distribution and sales.
The wine industry and wine tourism are becoming increasingly significant aspects of the New Zealand economy. This paper provides students with an overview of the broad and diverse nature of wine business, with an emphasis on how wine and tourism intersect. It will utilise examples from New Zealand and around the world to give you an appreciation of some of the key academic and business concepts behind the wine industry. The paper will include investigations into the contexts of wine business, wine tourism, the wine consumer, marketing, sales and advertising dimensions, as well as knowledge and history of the New Zealand wine industry.
|Paper title||Introduction to Wine Business|
|Teaching period||Summer School|
|Domestic Tuition Fees||Tuition Fees for 2018 have not yet been set|
|International Tuition Fees||Tuition Fees for international students are elsewhere on this website.|
- 108 points
- Schedule C
- This paper is for anyone who wishes to increase their knowledge about wine and wine
business. As a 200-level paper, a certain level of academic achievement is expected.
Students in this paper come from all subjects areas, and we welcome those interested
in taking this paper for interest only.
Enrolments for this paper are limited and require departmental permission. View more information about limitations of enrolment.
- More information link
- View more information on the Department of Tourism's website
- Teaching staff
- Dr Trudie Walters
- Paper Structure
- This paper covers three key areas:
- An understanding of the global wine industry, including wine tourism
- An understanding of the wine consumer
- A practical understanding of wine tasting
- Teaching Arrangements
- Summer School: Two 2-hour lectures and two 2-hour workshops per week
- Textbooks are not required for this paper.
- Graduate Attributes Emphasised
- Global perspective, Interdisciplinary perspective, Lifelong learning, Cultural understanding,
Ethics, Environmental literacy, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
- Learning Outcomes
- Upon successfully completing this paper students will
- Have an understanding of the core concepts of the wine industry
- Be able to comprehend the complexities and changing nature of the wine consumer
- Have an understanding of the wider social, cultural and economic contexts of wine, wine business and wine tourism
- Have some practical knowledge about the principles of wine tasting and wine selling