Inaugural Professorial Lecture – Professor Robert Aitken

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About Professor Robert Aitken's research

Robert's current research focuses on two major areas. The first is marketing to children and, in particular, the ways in which commercialisation and the promotion of materialistic values can negatively influence the nature and experience of childhood. The second is in relation to sustainability and (over) consumption and how (and whether) areas such as corporate social responsibility and business ethics can reconcile the tensions between business imperatives to make a profit and social concerns to protect resources; in particular, what are the barriers that make it difficult for people to consume sustainably and what can businesses do to help overcome them. Robert is currently President of the Australian and New Zealand Marketing Academy (ANZMAC) – the foremost academic association in Australasia, Chair of – the leading consumer advocacy group in New Zealand, and co-director of the Otago Business School's Research Network for Sustainable Business.

This lecture will be followed with light refreshments, tea, coffee & juice.

Streaming information for Professor Robert Aitken's IPL

This event will be live-streamed, from 5:25pm Tuesday 1 June 2021, at the following web address:

Professor Robert Aitken's IPL video stream

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