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ENTR411 Introduction to Entrepreneurship

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An introduction to the concepts of entrepreneurship. Factors that lead towards entrepreneurial success and the skills and behaviours necessary to be a successful international entrepreneur.

The course will cover the characteristics and mindset of entrepreneurs, understanding entrepreneurial biases, ideating and evaluating opportunities, creative problem solving, as well as provide an introduction to market segmentation, primary market research, building business models and design thinking which are so fundamental to conceptualising, progressing, and launching new ventures.

Paper title Introduction to Entrepreneurship
Paper code ENTR411
Subject Entrepreneurship
EFTS 0.1667
Points 20 points
Teaching period 1st Non standard period (22 February 2021 - 1 April 2021) (On campus)
Domestic Tuition Fees (NZD) $1,380.11
International Tuition Fees (NZD) $5,177.04

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Limited to
MEntr, MIntBus, PGDipCom
(i) This paper includes a one-week on-campus component. (ii) International students should enrol for the on-campus offering of this papers (iii) students who do not meet the prerequisites for this paper, may apply for approval from the Programme Director to have the prerequisite waived.

Students from other Master's programmes can request Special Permission to enrol in this paper.  This paper is open to practicing professionals with Special Permission - please contact

Teaching staff

Associate Professor Conor O'Kane

Paper Structure
Understanding of Entrepreneurship:
  • Identify problems, opportunities and creative solutions
  • Building a viable business model around the challenges
  • Driving force of new venture success
Teaching Arrangements

Five days of intensive teaching on the Dunedin campus: Monday1st March - Friday 5th March - attendance is compulsory


To be advised

Course outline
Will be provided prior to the week of teaching. If you would like to see a copy of the most recent offering of the paper please email
Graduate Attributes Emphasised
Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding, Ethics, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
The major learning aims of the ENTR 411 paper are to develop students' knowledge about entrepreneurship. Specifically, by the end of the paper students should be able to:
  • Develop an understanding of the nature of entrepreneurship and determine whether you want to be an entrepreneur with your own business or a corporate entrepreneur (entrepreneur in someone else's business)
  • Acquire and utilise skills for successfully pitching your own venture idea
  • Understand how to identify opportunities (problems), develop creative solutions and build a viable business model around these

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1st Non standard period (22 February 2021 - 1 April 2021)

Teaching method
This paper is taught On Campus
Learning management system


Stream Days Times Weeks
L1 Monday 08:00-17:50 9
Tuesday 08:00-17:50 9
Wednesday 08:00-17:50 9
Thursday 08:00-17:50 9
Friday 08:00-17:50 9