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An introduction to the concepts of entrepreneurship. Factors that lead towards entrepreneurial success and the skills and behaviours necessary to be a successful international entrepreneur.
The course will cover the characteristics and mindset of entrepreneurs, understanding entrepreneurial biases, ideating and evaluating opportunities, creative problem solving, as well as provide an introduction to market segmentation, primary market research, building business models and design thinking which are so fundamental to conceptualising, progressing, and launching new ventures.
|Paper title||Introduction to Entrepreneurship|
|Teaching period||1st Non standard period (22 February 2021 - 1 April 2021) (On campus)|
|Domestic Tuition Fees (NZD)||$1,380.11|
|International Tuition Fees (NZD)||$5,177.04|
- Limited to
- MEntr, MIntBus, PGDipCom
- (i) This paper includes a one-week on-campus component. (ii) International students should enrol for the on-campus offering of this papers (iii) students who do not meet the prerequisites for this paper, may apply for approval from the Programme Director to have the prerequisite waived.
Students from other Master's programmes can request Special Permission to enrol in this paper. This paper is open to practicing professionals with Special Permission - please contact firstname.lastname@example.org
- More information link
- Teaching staff
Associate Professor Conor O'Kane
- Paper Structure
- Understanding of Entrepreneurship:
- Identify problems, opportunities and creative solutions
- Building a viable business model around the challenges
- Driving force of new venture success
- Teaching Arrangements
Five days of intensive teaching on the Dunedin campus: Monday1st March - Friday 5th March - attendance is compulsory
To be advised
- Course outline
- Will be provided prior to the week of teaching. If you would like to see a copy of the most recent offering of the paper please email email@example.com
- Graduate Attributes Emphasised
- Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding,
Ethics, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
- Learning Outcomes
- The major learning aims of the ENTR 411 paper are to develop students' knowledge about
entrepreneurship. Specifically, by the end of the paper students should be able to:
- Develop an understanding of the nature of entrepreneurship and determine whether you want to be an entrepreneur with your own business or a corporate entrepreneur (entrepreneur in someone else's business)
- Acquire and utilise skills for successfully pitching your own venture idea
- Understand how to identify opportunities (problems), develop creative solutions and build a viable business model around these