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ENTR411 Introduction to Entrepreneurship

An introduction to the concepts of entrepreneurship. Factors that lead towards entrepreneurial success and the skills and behaviours necessary to be a successful international entrepreneur.

The course will cover the characteristics and mindset of entrepreneurs, understanding entrepreneurial biases, ideating and evaluating opportunities, and creative problem solving. The course will also provide an introduction to market segmentation, primary market research, building business models and design thinking which are so fundamental to conceptualising, progressing, and launching new ventures.

Paper title Introduction to Entrepreneurship
Paper code ENTR411
Subject Entrepreneurship
EFTS 0.1667
Points 20 points
Teaching period 1st Non standard period (20 February 2023 - 31 March 2023) (On campus)
Domestic Tuition Fees (NZD) $1,442.12
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Limited to
MEntr, MIntBus, PGDipCom
(i) This paper includes a one-week on-campus component. (ii) International students should enrol for the on-campus offering of this paper (iii) students who do not meet the prerequisites for this paper, may apply for approval from the Programme Director to have the prerequisite waived.

Students from other Master's programmes can request Special Permission to enrol in this paper. It may be of particular interest to students enrolled in the MBA, MSusBus, MIntBus and MAppSci programmes. This paper is open to practicing professionals with Special Permission - please contact


Teaching staff

Associate Professor Conor O'Kane

Paper Structure

ENTR411 Introduction to Entrepreneurship will address, among other topics, how to develop an entrepreneurial mindset, understanding entrepreneurial biases, ideating and evaluating opportunities, creative problem solving, industry analysis and business model innovation. All of these topics are so fundamental to conceptualising and launching new ventures.

Understanding of Entrepreneurship:

  • Identify problems, opportunities and creative solutions.
  • Building a viable business model around the challenges.
  • Driving force of new venture success.
Teaching Arrangements

Five days of intensive teaching on the Dunedin campus: Monday 27th February to Friday 3rd March - attendance is compulsory.


To be advised

Course outline

Will be provided prior to the week of teaching. If you would like to see a copy of the most recent offering of the paper please email

Graduate Attributes Emphasised
Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding, Ethics, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes

Upon successful completion of this paper, you should be able to:

  • Understand the practice and mindset of entrepreneurship.
  • Utilise strategies for generating ideas and understanding how these are connected to opportunity recognition.
  • Formulate business models around market analysis and clearly identifiable customer value propositions.
  • Understand the premise and value of entrepreneurial focused research and need finding through human centered design thinking.
  • Communicate more confidently in public - pitching, presenting, discussing - and effectively - in writing - to progress and develop entrepreneurial ideas.

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    1st Non standard period (20 February 2023 - 31 March 2023)

    Teaching method
    This paper is taught On Campus
    Learning management system


    Stream Days Times Weeks
    L1 Monday 08:00-17:50 9
    Tuesday 08:00-17:50 9
    Wednesday 08:00-17:50 9
    Thursday 08:00-17:50 9
    Friday 08:00-17:50 9