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MFCO102 Media, Power, Society

Explores the impact of media such as advertising, social media and streaming media upon our values, work, knowledge and experience of everyday life.

We live in a highly mediatised world. The paper will equip students with tools for engaging critically with this world in both New Zealand and international contexts. Students will engage with theories of representation, subjectivity and power, as well as develop valuable skills for analysing media texts. These skills include discourse analysis of a range of media texts in terms of the following frameworks: Marxism, feminism, postcolonialism and postmodernism.

Paper title Media, Power, Society
Paper code MFCO102
Subject Media, Film and Communication
EFTS 0.15
Points 18 points
Teaching period Semester 2 (On campus)
Domestic Tuition Fees (NZD) $955.05
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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FIME 102
Schedule C
Arts and Music
Teaching staff

Convenor and Lecturer: Dr Yuki Watanabe

Paper Structure
This paper is divided into two modules:
  • Module one outlines the critical/cultural theory necessary for understanding contemporary media
  • Module two introduces students to media analysis, in particular discourse analysis
  • Take-home concepts test: 25%
  • Media analysis: 25%
  • Final exam: 50%
Teaching Arrangements
1-hour lecture twice a week
1-hour tutorial once a week
Articles will be provided for students through Blackboard.
Course outline

View a sample course outline for MFCO 102

Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Critical thinking, Research, Self-motivation.
View more information about Otago's graduate attributes.
Learning Outcomes

Students who successfully complete the paper will:

  • Gain a theoretical understanding of the social issues raised by contemporary media studies
  • Develop critical tools for analysing contemporary media
  • Develop an understanding of the distinctive and interconnected nature of contemporary media
  • Form necessary skills for writing about contemporary media

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Semester 2

Teaching method
This paper is taught On Campus
Learning management system


Stream Days Times Weeks
L1 Monday 11:00-11:50 28-34, 36-41
Wednesday 11:00-11:50 28-34, 36-41


Stream Days Times Weeks
Attend one stream from
T1 Monday 12:00-12:50 30-34, 36-40
T2 Monday 14:00-14:50 30-34, 36-40
T3 Monday 16:00-16:50 30-34, 36-40
T4 Wednesday 14:00-14:50 30-34, 36-40
T5 Wednesday 15:00-15:50 30-34, 36-40
T6 Wednesday 16:00-16:50 30-34, 36-40
T7 Thursday 12:00-12:50 30-34, 36-40
T8 Thursday 13:00-13:50 30-34, 36-40
T9 Thursday 16:00-16:50 30-34, 36-40