The techniques used to create and evaluate new concepts or new business opportunities. Feasibility analysis processes, including concept generation, concept screening and analysis.
ENTR412 focuses on concepts, techniques and tools that are essential to the process of evaluating the desirability, viability, and feasibility of a new idea. Students will learn how to undertake a research scoping exercise, developing the skills and confidence to de-risk and validate a new idea.
About this paper
|Not offered in 2024 (On campus)
|Domestic Tuition Fees ( NZD )
|International Tuition Fees
|Tuition Fees for international students are elsewhere on this website.
- Pre or Corequisite
- ENTR 411
- Limited to
- MEntr, PGDipCom
- (i) This paper includes a one-week on-campus component. (ii) International students should enrol for the on-campus offering of this paper (iii) students who do not meet the prerequisites for this paper, may apply for approval from the Programme Director to have the prerequisite waived.
Practicing professionals and students from other Master's programmes can request Special Permission to take this paper. Please contact firstname.lastname@example.org
- More information link
- Teaching staff
To be advised.
- Paper Structure
A key focus of ENTR412 is to prepare students for - and to shift their mind-set towards - the ENTR501 Business Project.
While ENTR412 provides valuable learning for all students to validate an idea, a primary objective of this paper is to introduce MEntr students to the research process and expectations relating to their final project.
With this in mind, students of ENTR412 will also learn how to do market research. Students are introduced to qualitative data collection techniques such as conducting and analysing interviews and secondary data. Students are also introduced to quantitative market research techniques, including developing a research question/hypotheses, designing the data collection process (e.g., questionnaire design, sampling, and measurement strategies, etc.), collecting the data, as well as essential and commonly used data analysis techniques and the basics of communicating the quantitative results.
- Teaching Arrangements
Five days (dates to be confirmed closer to paper opening) of intensive teaching on the Dunedin campus: 12th August 2024 (Monday) - 16th August 2024 (Friday)
Attendance is compulsory.
No textbook is required for this paper.
- Course outline
A course outline will be provided prior to the paper being taught. If you would like to have a copy of the most recent offering please email email@example.com
- Graduate Attributes Emphasised
- Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Ethics, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
- Learning Outcomes
By the time students have completed this paper they should:
- Understand how to undertake analysis and communicate findings relating to market segmentation, value creation, customer acquisition; product unit economics; assumption testing, and new venture scaling
- Work independently to communicate and apply learning on key entrepreneurial tools and techniques
- Work effectively as a member of a team developing an entrepreneurial concept from an initial idea through to a viable business proposition
- Collect and analyse market research through qualitative and quantitative methods
- Produce high quality professional and creative video pitches that communicate/illustrate their new venture/product idea