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Overview

The 'selfie' as a site of critical study, looking at selfies as cultural objects and how researchers understand the selfie as a space for/act of communication.

This paper explores the idea of the 'selfie' as a popular cultural phenomena, as a digital process and as a space for communication and cultural expression. Through this paper you will learn to think critically about selfies as a discourse, as a cultural practice, as techno-socially enabled and as a rich space for communication and critique. You will also take many selfies!

About this paper

Paper title Studying Selfies: Celebrity, Surveillance and Cyberspace
Subject Media, Film and Communication
EFTS 0.15
Points 18 points
Teaching period Not offered in 2026 (On campus)
Domestic Tuition Fees ( NZD ) $1,103.10
International Tuition Fees Tuition Fees for international students are elsewhere on this website.
Prerequisite
MFCO 101 or MFCO 102 or MFCO 103 or 54 Arts points
Schedule C
Arts and Music
Notes
May not be credited together with MFCO242 passed in 2017 or 2018.
Contact
Department of Media, Film and Communication
Tel 03 479 3724
mfco@otago.ac.nz
Teaching staff

To be advised when paper next offered.

Paper Structure
  1. Identity, interpellation and critiques of selfie culture
  2. Branding and celebrity
  3. Dataveillance, biometrics and facial recognition
  4. Sexuality, dating and gender
  5. Subalterns, criminals and others
  6. Space, place and 'appropriateness'

 

Teaching Arrangements

The Distance Learning offering of this paper is taught remotely.

The on-campus occurrence of this paper is delivered in Dunedin.

Textbooks
No textbook, but there will be set course materials.
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Communication, Information literacy, Research.
View more information about Otago's graduate attributes.
Learning Outcomes
At the completion of this paper students will:
  • Be able to both communicate and critique popular self-produced visual messages
  • Understand the selfie as an international phenomenon that is subject to and reproduces cultural values and ideals
  • Show an understanding of the ethical implications of engaging with, sharing and studying personal images in social contexts
  • Be able to manage complex forms of information and structure and analyse these visual messages within a cultural, techno-social, political and economic context
Assessment details

Assessments:

  • Image Production Tasks (shortened self-reflection blogs) x 4 - 20%
  • Critical essay - 40%
  • Presentation/Diary - 40%

Overview

The 'selfie' as a site of critical study, looking at selfies as cultural objects and how researchers understand the selfie as a space for/act of communication.

This paper explores the idea of the 'selfie' as a popular cultural phenomena, as a digital process and as a space for communication and cultural expression. Through this paper you will learn to think critically about selfies as a discourse, as a cultural practice, as techno-socially enabled and as a rich space for communication and critique. You will also take many selfies!

About this paper

Paper title Studying Selfies: Celebrity, Surveillance and Cyberspace
Subject Media, Film and Communication
EFTS 0.15
Points 18 points
Teaching period Not offered in 2027 (Distance learning)
Domestic Tuition Fees Tuition Fees for 2027 have not yet been set
International Tuition Fees Tuition Fees for international students are elsewhere on this website.
Prerequisite
MFCO 101 or MFCO 102 or MFCO 103 or 54 Arts points
Schedule C
Arts and Music
Notes
May not be credited together with MFCO242 passed in 2017 or 2018.
Contact

mfco@otago.ac.nz

Teaching staff

To be advised when paper next offered.

Paper Structure

Topics covered in this paper include:

  1. Identity, interpellation and critiques of selfie culture
  2. Branding and celebrity
  3. Dataveillance, biometrics and facial recognition
  4. Sexuality, dating and gender
  5. Subalterns, criminals and others
  6. Space, place and 'appropriateness'
Teaching Arrangements

The Distance Learning offering of this paper is taught remotely.

The on-campus occurrence of this paper is delivered in Dunedin.

Textbooks
No textbook, but there will be set course materials.
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Communication, Information literacy, Research.
View more information about Otago's graduate attributes.
Learning Outcomes

At the completion of this paper students will:

  • Be able to both communicate and critique popular self-produced visual messages
  • Understand the selfie as an international phenomenon that is subject to and reproduces cultural values and ideals
  • Show an understanding of the ethical implications of engaging with, sharing and studying personal images in social contexts
  • Be able to manage complex forms of information and structure and analyse these visual messages within a cultural, techno-social, political and economic context
Assessment details

Assessments:

  • Image Production Tasks - four shortened self-reflection blogs (20%)
  • Critical Essay (40%)
  • Presentation/Diary (40%)
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