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    An introduction to how tourist behaviour is shaped and influenced by a wide variety of internal and external stimuli in relation to tourism marketing, planning, and development processes.

    What motivates tourists? What are their desires? Why do they behave in particular ways? This paper explores these questions. The answers are vital to the sustainability of the tourism industry and its successful marketing and management.

    About this paper

    Paper title Tourist Behaviour
    Subject Tourism
    EFTS 0.15
    Points 18 points
    Teaching period Semester 2 (On campus)
    Domestic Tuition Fees ( NZD ) $937.50
    International Tuition Fees Tuition Fees for international students are elsewhere on this website.
    TOUR 101 or TOUX 101
    TOUX 217
    Schedule C
    Teaching staff

    Professor Neil Carr

    Paper Structure
    • Pre-holiday behaviour
    • Holiday behaviour
    • Post-holiday behaviour
    Teaching Arrangements

    Two 1-hour lectures per week and one 50-minute tutorial fortnightly.

    Textbooks are not required for this paper.
    Course outline

    The course outline will be available on Blackboard once the paper begins.

    Graduate Attributes Emphasised
    Critical thinking, Cultural understanding, Ethics.
    View more information about Otago's graduate attributes.
    Learning Outcomes

    Upon successful completion of this paper, students should be able to:

    • Understand how human behaviour is influenced at all stages of the holiday experience
    • Appreciate the internal and external nature of influences on tourist behaviour
    • Comprehend how/why observable behaviour may change over time and space
    • Recognise how tourist behaviour may be constrained
    • Recognise the importance of understanding tourist behaviour within a marketing, planning and developmental framework


    Semester 2

    Teaching method
    This paper is taught On Campus
    Learning management system


    Stream Days Times Weeks
    A1 Monday 15:00-15:50 29-35, 37-42
    Friday 12:00-12:50 29-35, 37-42


    Stream Days Times Weeks
    Attend one stream from
    A2 Tuesday 12:00-12:50 30, 32, 34, 37, 39, 41
    A3 Tuesday 16:00-16:50 30, 32, 34, 37, 39, 41
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