An introduction to how tourist behaviour is shaped and influenced by a wide variety of internal and external stimuli in relation to tourism marketing, planning, and development processes.
What motivates tourists? What are their desires? Why do they behave in particular ways? This paper explores these questions. The answers are vital to the sustainability of the tourism industry and its successful marketing and management.
About this paper
|Semester 2 (On campus)
|Domestic Tuition Fees ( NZD )
|International Tuition Fees
|Tuition Fees for international students are elsewhere on this website.
- TOUR 101 or TOUX 101
- TOUX 217
- Schedule C
- More information link
- View more information on the Department of Tourism's website
- Teaching staff
- Paper Structure
- Pre-holiday behaviour
- Holiday behaviour
- Post-holiday behaviour
- Teaching Arrangements
Two 1-hour lectures per week and one 50-minute tutorial fortnightly.
- Textbooks are not required for this paper.
- Course outline
The course outline will be available on Blackboard once the paper begins.
- Graduate Attributes Emphasised
- Critical thinking, Cultural understanding, Ethics.
View more information about Otago's graduate attributes.
- Learning Outcomes
Upon successful completion of this paper, students should be able to:
- Understand how human behaviour is influenced at all stages of the holiday experience
- Appreciate the internal and external nature of influences on tourist behaviour
- Comprehend how/why observable behaviour may change over time and space
- Recognise how tourist behaviour may be constrained
- Recognise the importance of understanding tourist behaviour within a marketing, planning and developmental framework