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    An introduction to the development of new tourism products, related market research, visitor management, guiding, and interpretation. Theory-driven assignments draw on real life tourism management tasks.

    Developing new tourism products and enriching existing ones is exciting. This paper provides opportunities to work individually and in groups on producing tourism products that are innovative, imaginative and practicable. The teaching is student-centred and combines formal content and experiential learning. The project assignment simulates the kind of task commonly encountered when working in consultancy firms. Completing this paper provides students with useful skills and is a great preparation for employment after graduation.

    About this paper

    Paper title Tourism Product Development
    Subject Tourism
    EFTS 0.15
    Points 18 points
    Teaching period Semester 2 (On campus)
    Domestic Tuition Fees ( NZD ) $937.50
    International Tuition Fees Tuition Fees for international students are elsewhere on this website.
    54 200-level points
    Schedule C
    Teaching staff

    Associate Professor Julia Albrecht

    Professor Brent Lovelock

    Teaching Arrangements

    One 2-hour lecture weekly and five tutorials.


    Textbooks are not required for this paper. Readings for this course are made available via eReserve.

    Course outline

    The course outline will be available on Blackboard at the start of the paper.

    Graduate Attributes Emphasised
    Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Cultural understanding, Information literacy.
    View more information about Otago's graduate attributes.
    Learning Outcomes

    Upon successful completion of this paper, students should be able to develop tourism products and services that are relevant, meaningful and marketable.


    Semester 2

    Teaching method
    This paper is taught On Campus
    Learning management system


    Stream Days Times Weeks
    A1 Tuesday 11:00-12:50 29-35, 37-42


    Stream Days Times Weeks
    Attend one stream from
    A1 Tuesday 09:00-09:50 29, 31, 33, 35, 38, 40
    A2 Wednesday 12:00-12:50 29, 31, 33, 35, 38, 40
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