Overview
An introduction to the development of new tourism products, related market research, visitor management, guiding, and interpretation. Theory-driven assignments draw on real life tourism management tasks.
Developing new tourism products and experiences is a core skill and area of expertise in tourism settings at all levels. This course provides opportunities to work on tourism products and experiences that are market research-based, innovative, imaginative, and practicable. The teaching combines formal content and experiential learning. Project work and assignments involve a local or regional partner business and simulate tasks commonly encountered when working in consultancy firms. Completing this course provides students with useful skills and is a great preparation for employment after graduation.
About this paper
| Paper title | Tourism Product Development |
|---|---|
| Subject | Tourism |
| EFTS | 0.15 |
| Points | 18 points |
| Teaching period | Semester 2 (On campus) |
| Domestic Tuition Fees ( NZD ) | $1,053.30 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Prerequisite
- 54 200-level points
- Schedule C
- Commerce
- Contact
- tourism@otago.ac.nz
- More information link
- View more information on the Department of Tourism's website
- Teaching staff
- Teaching Arrangements
- One 2-hour lecture weekly
- Six tutorials
- One fieldtrip (no overnight stay)
- Textbooks
Textbooks are not required for this paper. Readings for this course are made available via eReserve.
- Course outline
The course outline will be available on Blackboard at the start of the paper.
- Graduate Attributes Emphasised
- Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Cultural understanding, Information literacy.
View more information about Otago's graduate attributes. - Learning Outcomes
Upon successful completion of this paper, students should be able to develop tourism products and services that are relevant, meaningful and marketable.
Overview
Introduction to the development of contemporary visitor experiences in tourism, hospitality, and leisure, and related market research, visitor management, roles and usages of technology, guiding, and interpretation.
This course focuses on developing contemporary tourism, hospitality, and leisure products and experiences. You will learn how to design or update offerings in ways that are informed by market research, creative thinking and practical considerations. The teaching combines formal course content with experiential learning. You will work on a project and assignments linked to a local or regional tourism or hospitality business, gaining experience with tasks similar to those undertaken in consultancy or industry roles. By completing this course, you will develop practical, real‑world skills that support career opportunities across tourism, hospitality, and leisure sectors and provide useful preparation for employment after graduation
About this paper
| Paper title | Developing Contemporary Visitor Experiences |
|---|---|
| Subject | Tourism |
| EFTS | 0.15 |
| Points | 18 points |
| Teaching period | Semester 2 (On campus) |
| Domestic Tuition Fees | Tuition Fees for 2027 have not yet been set |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Prerequisite
- 54 200-level points
- Schedule C
- Commerce
- Contact
- tourism@otago.ac.nz
- More information link
- View more information on the Department of Tourism's website.
- Teaching staff
- Teaching Arrangements
- One 2-hour lecture weekly
- Six tutorials
- One fieldtrip (no overnight stay)
- Textbooks
Textbooks are not required for this paper. Readings for this course are made available via eReserve.
- Course outline
The course outline will be available on Aoroa at the start of the paper.
- Graduate Attributes Emphasised
- Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Cultural understanding, Information literacy.
View more information about Otago's graduate attributes. - Learning Outcomes
Upon successful completion of this paper, students should be able to develop contemporary tourism, hospitality and leisure experiences and services that are relevant, meaningful and marketable