Overview
An introduction to the development of new tourism products, related market research, visitor management, guiding, and interpretation. Theory-driven assignments draw on real life tourism management tasks.
Developing new tourism products and experiences is a core skill and area of expertise in tourism settings at all levels. This course provides opportunities to work on tourism products and experiences that are market research-based, innovative, imaginative, and practicable. The teaching combines formal content and experiential learning. Project work and assignments involve a local or regional partner business and simulate tasks commonly encountered when working in consultancy firms. Completing this course provides students with useful skills and is a great preparation for employment after graduation.
About this paper
| Paper title | Tourism Product Development |
|---|---|
| Subject | Tourism |
| EFTS | 0.15 |
| Points | 18 points |
| Teaching period | Semester 2 (On campus) |
| Domestic Tuition Fees ( NZD ) | $993.75 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Prerequisite
- 54 200-level points
- Schedule C
- Commerce
- Contact
- tourism@otago.ac.nz
- More information link
- View more information on the Department of Tourism's website
- Teaching staff
- Teaching Arrangements
- One 2-hour lecture weekly
- Six tutorials
- One fieldtrip (no overnight stay)
- Textbooks
Textbooks are not required for this paper. Readings for this course are made available via eReserve.
- Course outline
The course outline will be available on Blackboard at the start of the paper.
- Graduate Attributes Emphasised
- Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Cultural understanding, Information literacy.
View more information about Otago's graduate attributes. - Learning Outcomes
Upon successful completion of this paper, students should be able to develop tourism products and services that are relevant, meaningful and marketable.