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TOUR424 Tourism Methods and Analysis

A critical examination and utilisation of research methods and analysis relevant to the conducting of high quality research in tourism and related fields.

The aim of this paper is to further students' ability to develop and carry out tourism research using qualitative and quantitative methods and analysis. The paper is, therefore, designed to provide students with practical understandings of the conduct of tourism research and to help students develop a critical view of research methods and analysis. Students will undertake assignments and project work that will allow them to gain training in the main methods being taught. The paper is aimed at students who are interested in undertaking primary research towards their dissertation and will lead to their competence in primary research design, analysis and critique.

Paper title Tourism Methods and Analysis
Paper code TOUR424
Subject Tourism
EFTS 0.1667
Points 20 points
Teaching period Second Semester
Domestic Tuition Fees (NZD) $1,058.71
International Tuition Fees (NZD) $4,692.94

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Teaching staff
Course Co-ordinator: Dr Craig Lee
Paper Structure
This paper consists of two components:
  • One half of the paper focuses on research design and quantitative research methods
  • The other half of the paper introduces the methods and techniques for conducting qualitative research
Teaching Arrangements
One 110-minute and one 50-minute lecture per week.
  • Bryman, A. (2004). Social Research Methods (2nd edition). Oxford: Oxford University Press
  • Babbie, E. (2010). The Practice of Social Research (12th Edition).Thomson Wadsworth
  • Creswell, J. W. (2003). Research design: qualitative, quantitative, and mixed methods approach. Thousand Oaks, California: Sage Publications
  • Phillimore, J. and Goodson, L. (2004) Qualitative Research in Tourism, London: Routledge
  • Denzin, N. and Lincoln, Y. (2005) - 3rd edition Handbook of Qualitative Research (reference copy available in the Deptartment library)
  • Fields, A. (2013). Discovering Statistics Using IBM SPSS Statistics (4th edition). Thousand Oaks, California: Sage Publications
Graduate Attributes Emphasised
Scholarship, Communication, Critical thinking, Research, Lifelong learning.
View more information about Otago's graduate attributes.
Learning Outcomes
The goals of this paper are
  • To enable students to design and undertake their own primary research project in the field of tourism
  • To encourage students to develop a critical view of research methods utilised within the study of tourism
  • To enable students to gain a thorough understanding of key techniques relating to qualitative research methods and analysis
  • To enable students to gain a thorough understanding of key techniques relating to quantitative research methods and analysis
  • To develop students' written and oral communication skills through guidance of learning and collaborative exercises
  • To encourage original thinking among students, especially in their approach to academic study
Course outline
The course outline will be available on Blackboard at the start of the course

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Second Semester

Teaching method
This paper is taught On Campus
Learning management system

Computer Lab

Stream Days Times Weeks
A1 Wednesday 14:00-16:50 31-33


Stream Days Times Weeks
L1 Wednesday 14:00-16:50 28-30, 34, 36-41