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MART461 Marketing Theory

The theoretical foundations of marketing as an academic discipline, its role in organisations, as well as its broader social and economic functions.

Paper title Marketing Theory
Paper code MART461
Subject Marketing Management
EFTS 0.1667
Points 20 points
Teaching period First Semester
Domestic Tuition Fees (NZD) $1,037.87
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Notes
Normally available only to postgraduate and/or DipGrad students.
Teaching Arrangements
One 2-hour seminar per week, for 13 weeks.
Tuesday 10:00 - 11:50
Venue: Otago Business School room 4.26 (CO4.26)
Contact
marketing@otago.ac.nz
Teaching staff
Associate Professor Ben Wooliscroft
Paper Structure
  • Introduction to Marketing Theory: The acquisition of knowledge and science in the context of marketing
  • Pre-1900s Marketing
  • Schools of Thought in Marketing
Textbooks
Text books are not required for this paper.
Graduate Attributes Emphasised
Scholarship, Communication, Critical thinking, Information literacy, Research, discipline knowledge.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of the paper, students will be able to
  • Integrate the different aspects of marketing theory and practice
  • Explore the multidisciplinary foundations of marketing and develop an informed historical perspective of marketing as an academic discipline
  • Investigate current issues and explore likely future developments in marketing theory
  • Discuss how new developments in other disciplines may impact on the future of marketing theory.

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Timetable

First Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

The theoretical foundations of marketing as an academic discipline, its role in organisations, as well as its broader social and economic functions.

Paper title Marketing Theory
Paper code MART461
Subject Marketing Management
EFTS 0.1667
Points 20 points
Teaching period First Semester
Domestic Tuition Fees Tuition Fees for 2018 have not yet been set
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Notes
Normally available only to postgraduate and/or DipGrad students.
Contact
marketing@otago.ac.nz
Teaching staff
Dr John Williams
Paper Structure
  • Introduction to Marketing Theory: The acquisition of knowledge and science in the context of marketing
  • Pre-1900s Marketing
  • Schools of Thought in Marketing
Teaching Arrangements
One 2-hour seminar per week for 13 weeks
Textbooks
Textbooks are not required for this paper.
Graduate Attributes Emphasised
Scholarship, Communication, Critical thinking, Information literacy, Research.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of the paper, students will be able to
  • Integrate the different aspects of marketing theory and practice
  • Explore the multidisciplinary foundations of marketing and develop an informed historical perspective of marketing as an academic discipline
  • Investigate current issues and explore likely future developments in marketing theory
  • Discuss how new developments in other disciplines may impact on the future of marketing theory

^ Top of page

Timetable

First Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard