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"MRKG" Papers

Paper code Year Title Points Teaching period
MART112 2023 Marketing 18 points Semester 1, Semester 2
MART201 2023 Integrated Marketing Communications 18 points Semester 2
MART205 2023 Marketing the Professional Practice 18 points Semester 2
MART207 2023 Sports Marketing 18 points Semester 1
MART210 2023 Consumer Behaviour 18 points Semester 1
MART211 2023 Products to Market 18 points Semester 2
MART212 2023 Understanding Markets 18 points Semester 1
MART301 2023 Strategic Marketing 18 points Semester 2
MART304 2023 Sales and Sales Management 18 points Semester 1
MART305 2023 Societal Issues in Marketing 18 points Not offered in 2023
MART306 2023 Market-Led Innovation 18 points Semester 1
MART308 2023 Integrated Digital Marketing 18 points Semester 1
MART325 2023 Services Marketing 18 points Not offered in 2023
MART326 2023 International and Export Marketing 18 points Semester 2
MART328 2023 Business to Business Marketing 18 points Semester 2
MART329 2023 Consumer Behaviour 18 points Semester 2
MART330 2023 Special Topic: Current Issues in International Branding 18 points Summer School
MART333 2023 Creative Marketing Communication 18 points Semester 2
MART355 2023 Business Project 36 points Full Year
MART448 2023 Advanced Business Analytics 20 points Semester 2
MART449 2023 Creative Marketing for Behaviour Change, Sustainability and Social Good 20 points Semester 2
MART460 2023 Research Methods 20 points Semester 1
MART461 2023 Marketing Theory 20 points Semester 1
MART462 2023 Advanced Marketing Analysis 20 points Semester 2
MART463 2023 Food Marketing 20 points Semester 1
MART464 2023 Consumer Behaviour 20 points Semester 2
MART466 2023 Digital Marketing 20 points Semester 1
MART467 2023 Tourism Marketing 20 points Not offered in 2023
MART468 2023 Branding 20 points Semester 1
MART469 2023 Advertising Planning and Concept Development 20 points Semester 2
MART470 2023 Special Topic 20 points Not offered in 2023
MART480 2023 Dissertation or Case Study 40 points Full Year
MART501 2023 Applied Project 40 points 1st Non standard period, 2nd Non standard period
MART580 2023 Research Project 40 points 1st Non standard period, 2nd Non standard period