| MART112 |
2024 |
Marketing |
18 |
Semester 1, Semester 2 |
| MART201 |
2024 |
Integrated Marketing Communications |
18 |
Semester 2 |
| MART207 |
2024 |
Sports Marketing |
18 |
Semester 1 |
| MART210 |
2024 |
Consumer Behaviour |
18 |
Semester 1 |
| MART211 |
2024 |
Products to Market |
18 |
Semester 2 |
| MART212 |
2024 |
Understanding Markets |
18 |
Semester 1 |
| MART301 |
2024 |
Strategic Marketing |
18 |
Semester 2 |
| MART304 |
2024 |
Sales and Sales Management |
18 |
Semester 1 |
| MART305 |
2024 |
Societal Issues in Marketing |
18 |
Not offered in 2024 |
| MART306 |
2024 |
Market-Led Innovation |
18 |
Semester 1 |
| MART308 |
2024 |
Integrated Digital Marketing |
18 |
Semester 1 |
| MART310 |
2024 |
Current Issues in International Branding |
18 |
Summer School |
| MART326 |
2024 |
International and Export Marketing |
18 |
Semester 2 |
| MART328 |
2024 |
Business to Business Marketing |
18 |
Semester 2 |
| MART329 |
2024 |
Consumer Behaviour |
18 |
Not offered in 2024 |
| MART330 |
2024 |
Special Topic |
18 |
Not offered in 2024 |
| MART333 |
2024 |
Creative Marketing Communication |
18 |
Semester 2 |
| MART355 |
2024 |
Business Project |
36 |
Full Year |
| MART448 |
2024 |
Advanced Business Analytics |
20 |
Semester 2 |
| MART449 |
2024 |
Creative Marketing for Behaviour Change, Sustainability and Social Good |
20 |
Semester 2 |
| MART460 |
2024 |
Research Methods |
20 |
Semester 1 |
| MART461 |
2024 |
Marketing Theory |
20 |
Semester 1 |
| MART462 |
2024 |
Advanced Marketing Analysis |
20 |
Semester 2 |
| MART463 |
2024 |
Food Marketing |
20 |
Semester 1 |
| MART464 |
2024 |
Consumer Behaviour |
20 |
Semester 2 |
| MART466 |
2024 |
Digital Marketing |
20 |
Semester 1 |
| MART467 |
2024 |
Tourism Marketing |
20 |
Not offered in 2024 |
| MART468 |
2024 |
Branding |
20 |
Semester 1 |
| MART469 |
2024 |
Advertising Planning and Concept Development |
20 |
Semester 2 |
| MART470 |
2024 |
Special Topic |
20 |
Not offered in 2024 |
| MART480 |
2024 |
Dissertation or Case Study |
40 |
Not offered in 2024 |
| MART501 |
2024 |
Applied Project |
40 |
1st Non standard period, 2nd Non standard period |
| MART580 |
2024 |
Research Project |
40 |
1st Non standard period, 2nd Non standard period |
