Paper code | Year | Title | Points | Teaching period |
---|---|---|---|---|
MART112 | 2023 | Marketing | 18 points | Semester 1, Semester 2 |
MART201 | 2023 | Integrated Marketing Communications | 18 points | Semester 2 |
MART205 | 2023 | Marketing the Professional Practice | 18 points | Semester 2 |
MART207 | 2023 | Sports Marketing | 18 points | Semester 1 |
MART210 | 2023 | Consumer Behaviour | 18 points | Semester 1 |
MART211 | 2023 | Products to Market | 18 points | Semester 2 |
MART212 | 2023 | Understanding Markets | 18 points | Semester 1 |
MART301 | 2023 | Strategic Marketing | 18 points | Semester 2 |
MART304 | 2023 | Sales and Sales Management | 18 points | Semester 1 |
MART305 | 2023 | Societal Issues in Marketing | 18 points | Not offered in 2023 |
MART306 | 2023 | Market-Led Innovation | 18 points | Semester 1 |
MART308 | 2023 | Integrated Digital Marketing | 18 points | Semester 1 |
MART325 | 2023 | Services Marketing | 18 points | Not offered in 2023 |
MART326 | 2023 | International and Export Marketing | 18 points | Semester 2 |
MART328 | 2023 | Business to Business Marketing | 18 points | Semester 2 |
MART329 | 2023 | Consumer Behaviour | 18 points | Semester 2 |
MART330 | 2023 | Special Topic: Current Issues in International Branding | 18 points | Summer School |
MART333 | 2023 | Creative Marketing Communication | 18 points | Semester 2 |
MART355 | 2023 | Business Project | 36 points | Full Year |
MART448 | 2023 | Advanced Business Analytics | 20 points | Semester 2 |
MART449 | 2023 | Creative Marketing for Behaviour Change, Sustainability and Social Good | 20 points | Semester 2 |
MART460 | 2023 | Research Methods | 20 points | Semester 1 |
MART461 | 2023 | Marketing Theory | 20 points | Semester 1 |
MART462 | 2023 | Advanced Marketing Analysis | 20 points | Semester 2 |
MART463 | 2023 | Food Marketing | 20 points | Semester 1 |
MART464 | 2023 | Consumer Behaviour | 20 points | Semester 2 |
MART466 | 2023 | Digital Marketing | 20 points | Semester 1 |
MART467 | 2023 | Tourism Marketing | 20 points | Not offered in 2023 |
MART468 | 2023 | Branding | 20 points | Semester 1 |
MART469 | 2023 | Advertising Planning and Concept Development | 20 points | Semester 2 |
MART470 | 2023 | Special Topic | 20 points | Not offered in 2023 |
MART480 | 2023 | Dissertation or Case Study | 40 points | Full Year |
MART501 | 2023 | Applied Project | 40 points | 1st Non standard period, 2nd Non standard period |
MART580 | 2023 | Research Project | 40 points | 1st Non standard period, 2nd Non standard period |