Accessibility Skip to Global Navigation Skip to Local Navigation Skip to Content Skip to Search Skip to Site Map Menu

Dr Miranda Mirosa

Miranda MirosaSenior Lecturer
Kaiāwhina


Ph.D. (Otago), BCom Hons (Otago), BA (Otago), Certificate in International Business (Otaru, Japan)


Contact

Tel 479 7953 Ext 7953
Email miranda.mirosa@otago.ac.nz
Location Gregory 306

About

In her role as Senior Lecturer, Miranda is responsible for Co-ordinating the Consumer Food Science programme and is the Fourth Year Coordinator (Honours and Postgraduate Diplomas) for the Department of Food Science.

Miranda is an interdisciplinarian with a background in marketing and consumer behaviour. Her research aims to understand why people eat what they do, why they don't eat what they don't, and how we might best impact upon these choices to encourage people to choose quality, healthy and environmentally sustainable foods.

Miranda is active in research and consulting regularly in areas relating to food waste. She is currently involved in the WASTEMinz (the representative body of the waste and resource recovery sector in New Zealand) National Consumer Food Waste Reduction project.

Miranda established the University of Otago Food Waste Innovation Research Group (OUFWIRG) to focus on food waste. It brings together a range of social and pure scientists to discuss the challenges surrounding food waste and how to solve them. Scholarly collaborations are already resulting from the group.

^ Top of page

Teaching

Course Co-ordinator

Contributor to

^ Top of page

Research

Research Interests

  • Food loss and food waste (metrics, policy, behaviours, ethics, innovation)
  • Food security
  • Consumer behaviour and food choice
  • Sustainable food consumption
  • Cross cultural research on food preferences
  • Food safety and consumers’ perceptions of risk
  • Consumer perception and high value nutrition
  • The impact of food choice on consumers' health and wellness
  • Foodservice sustainability

Research Projects

I hold a Research Fellowship (funded by Ministry for Primary Industries & Ministry of Business, Innovation and Employment) in the area of Postharvest Loss and Food Waste.
This programme aims to:

  • enhance business-research-government partnerships through commercially meaningful research
  • complement existing or planned joint research programmes under the China-NZ Food Safety and Security Science Roadmap
  • support the APEC Food Security and Free Trade Area Asia Pacific work.

The Fellowship allows me to spend time in research institutes and with partner companies in China (3 months) as part of on-going programmes in food safety and security. The title of my research work is: “Willingness to pay for high value sustainable (no waste) products: Investigating Chinese consumer demand as a pull motivator to increase efficiencies in NZ’s food and beverage supply chains with regards to loss and waste”.

I am aligned with the Consumer Insights Panel work in the High Value Nutrition National Science Challenge.

I am a member of the New Zealand Food Safety Research Centre and a partner of the NZ-China Food Protection Network: a Collaborative Centre for Food Safety and Security and have a range of ongoing projects that relate to food safety and consumers’ perceptions of risk.

I am contributing to the 5-year APEC project ‘Strengthening Public-Private Partnership to Reduce Food Losses’ (in 2016 provided expert consultation at APEC meetings in Taipei and Peru). My key area of focus is retail and consumer food loss and waste.

I am successfully collaborating with Australian colleagues in the area of food waste resulting in a range of research outputs.

Postgraduate Supervision

Current Students

Hajar Mohamad (PhD) "Perceptions of weaning foods during pregnancy and after birth. A cross-cultural study of first time mothers."

Karyn Stein (PhD) "Maori women’s’ involvement with the food sovereignty movement."

Annesha Makhal "Retailers influence on consumer food waste"

Francesca Goodman-Smith (MSc), "Retail food waste"

Sunny Liu (MSc)

Previous Students

Amrita Doe (BAppSc(Hons) 2016), "Understanding consumer ‘out-of-home’ food waste practices in the hospitality sector: Identifying barriers and benefits to using flexible menu/ordering options and developing strategies to promote behaviour change."

Yi Ying (PGDipSci (CFSC), 2016), "Cross-cultural business-to-business communication: advice for New Zealand food exporters targeting Asia."

Sunny Liu (PGDipSci (CFSC) 2016), "Understanding consumers’ ‘out-of-home’ food waste practices in the hospitality sector: Identifying barriers and benefits to using ‘doggy bags’ and developing strategies to promote behaviour change."

PuiYee Lee (PhD, 2015) "Understanding Chinese consumers’ personal values towards New Zealand food products and the influence that these have on their food-related purchase decisions."

Rana Peniamina (PhD, 2015) "The impact of food hypersensitivity on quality of life."

Fiona Zhang (MAppSci, 2015)  "Chinese consumers’ freshness perceptions: A case study of orange juices."

Sharon Tang (MAppSci. 2014)  "Wine choice and consumer value: A means-end comparison of East Asian and Western consumers."

Chelsea Slobbe (MDiet, 2015) "Foodservice operations’ potential to foster “Environmental Literacy."

Hayley Horne (MDiet, 2015) "Evaluating the impact of a rescued food distribution programme in Dunedin."

David Reynolds (MA, 2015) "Engel’s law and food bank use."

Josephine Greer (MDiet, 2014) "Exploring foodservice localisation in a university foodservice setting."

Joanne Loh (MDiet, 2014) "The feasibility of reducing choice in residential colleges to improve the environmental impact of the food service."

Jessie Ross (MDiet, 2014) "Food waste in the production kitchen of an in-flight services provider in NZ."

Sharon Tang, (MAppSc, 2014) "Wine choice and consumer value: A means-end comparison of East Asian and Western consumers"

Sarah Goonan, (MDiet, 2013) "Improving the sustainability of food waste practices in New Zealand hospitals."

Stephanie Rigter, (BAppSc(Hons), 2014) "Exploring consumer attitudes to eating insects."

Leanne Aoake, (PGDipAppSci (CFSC), 2013) "Consumer food waste in the New Zealand context."
 
Ting (Fiona) Zhang, (PGDipAppSci (CFSC), 2013) "Consumer food waste in the Chinese context."

Mizuho Iizuka, (PGDipAppSci (CFSC), 2013) "Consumer food waste in the Japanese context."

Harriet Munro, (PGDipAppSci (CFSC), 2012) "Reducing food waste in student colleges: An investigation and trial."

^ Top of page

Publications

Stein, K., Mirosa, M., Carter, L., & Johnson, M. (2017). Case studies of food sovereignty initiatives among the Māori of Aotearoa (New Zealand). In M. C. Rawlinson & C. Ward (Eds.), The Routledge handbook of food ethics. (pp. 366-376). Abingdon, UK: Routledge.

Mirosa, M., Pearson, D., & Pearson, R. (2017). Ethics of food waste. In M. C. Rawlinson & C. Ward (Eds.), The Routledge handbook of food ethics. (pp. 400-408). Abingdon, UK: Routledge.

Mirosa, M., & Reynolds, D. (2017). Responsibility for hunger in liberal democracies. In M. C. Rawlinson & C. Ward (Eds.), The Routledge handbook of food ethics. (pp. 388-399). Abingdon, UK: Routledge.

Lee, P. Y., Kebede, B. T., Lusk, K., Mirosa, M., & Oey, I. (2017). Investigating consumers' perception of apple juice as affected by novel and conventional processing technologies. International Journal of Food Science & Technology. Advance online publication. doi: 10.1111/ijfs.13542

Stein, K., Mirosa, M., & Carter, L. (2017). It’s not just about the destination, but also the journey: Reflections on research with Indigenous women food growers. Journal of Agriculture, Food Systems, and Community Development. Advance online publication. doi: 10.5304/jafscd.2017.073.003

Chapter in Book - Research

Stein, K., Mirosa, M., Carter, L., & Johnson, M. (2017). Case studies of food sovereignty initiatives among the Māori of Aotearoa (New Zealand). In M. C. Rawlinson & C. Ward (Eds.), The Routledge handbook of food ethics. (pp. 366-376). Abingdon, UK: Routledge.

Mirosa, M., & Reynolds, D. (2017). Responsibility for hunger in liberal democracies. In M. C. Rawlinson & C. Ward (Eds.), The Routledge handbook of food ethics. (pp. 388-399). Abingdon, UK: Routledge.

Mirosa, M., Pearson, D., & Pearson, R. (2017). Ethics of food waste. In M. C. Rawlinson & C. Ward (Eds.), The Routledge handbook of food ethics. (pp. 400-408). Abingdon, UK: Routledge.

^ Top of page

Journal - Research Article

Lee, P. Y., Kebede, B. T., Lusk, K., Mirosa, M., & Oey, I. (2017). Investigating consumers' perception of apple juice as affected by novel and conventional processing technologies. International Journal of Food Science & Technology. Advance online publication. doi: 10.1111/ijfs.13542

Stein, K., Mirosa, M., & Carter, L. (2017). It’s not just about the destination, but also the journey: Reflections on research with Indigenous women food growers. Journal of Agriculture, Food Systems, and Community Development. Advance online publication. doi: 10.5304/jafscd.2017.073.003

Slobbé, C., Mirosa, M., & Thomson, C. (2017). University foodservices’ potential for providing environmental education to students. Nutrition & Dietetics, 74(2), 191-199. doi: 10.1111/1747-0080.12334

Shephard, K., Brown, K., Connelly, S., Hall, M., Harraway, J., Martin, J., Mirosa, M., Payne-Harker, H., Payne-Harker, N., Rock, J., … Stoddard, I. (2017). Empowering students in higher-education to teach and learn. New Zealand Journal of Educational Studies, 52(1), 41-55. doi: 10.1007/s40841-016-0072-x

Pearson, D., Mirosa, M., Andrews, L., & Kerr, G. (2017). Reframing communications that encourage individuals to reduce food waste. Communication Research & Practice, 3(2), 137-154. doi: 10.1080/22041451.2016.1209274

Mirosa, M., & Mangan-Walker, E. (2017). Young Chinese and functional foods for mobility health: Perceptions of importance, trust, and willingness to purchase and pay a premium. Journal of Food Products Marketing. Advance online publication. doi: 10.1080/10454446.2017.1266555

Shephard, K., Bourk, M., Mirosa, M., & Dulgar, P. (2017). What global perspective does our university foster in our students? Environmental Education Research, 23(3), 398-414. doi: 10.1080/13504622.2015.1126806

Mirosa, M., Munro, H., Mangan-Walker, E., & Pearson, D. (2016). Reducing waste of food left on plates: Interventions based on means-end chain analysis of customers in foodservice sector. British Food Journal, 118(9), 2326-2343. doi: 10.1108/BFJ-12-2015-0460

Mirosa, M., Mainvil, L., Horne, H., & Mangan-Walker, E. (2016). The social value of rescuing food, nourishing communities. British Food Journal, 118(12), 3044-3058. doi: 10.1108/BFJ-04-2016-0149

Zhang, T., Lusk, K., Mirosa, M., & Oey, I. (2016). Understanding young immigrant Chinese consumers’ freshness perceptions of orange juices: A study based on concept evaluation. Food Quality & Preference, 48, 156-165. doi: 10.1016/j.foodqual.2015.09.006

Lee, P. Y., Lusk, K., Mirosa, M., & Oey, I. (2016). Effect of information on Chinese consumers’ acceptance of thermal and non-thermal treated apple juices: A study of young Chinese immigrants in New Zealand. Food Quality & Preference, 48, 118-129. doi: 10.1016/j.foodqual.2015.09.002

Peniamina, R. L., Mirosa, M., Bremer, P., & Conner, T. S. (2016). The stress of food allergy issues in daily life. Psychology & Health, 31(6), 750-767. doi: 10.1080/08870446.2016.1143945

Lee, P. Y., Lusk, K., Mirosa, M., & Oey, I. (2015). Effect of information on Chinese consumers’ perceptions and purchase intention for beverages processed by High Pressure Processing, Pulsed-Electric Field and Heat Treatment. Food Quality & Preference, 40(Part A), 16-23. doi: 10.1016/j.foodqual.2014.08.006

Goonan, S., Mirosa, M., & Spence, H. (2015). Systems-practice framework: An integrated approach for foodservice management. Nutrition & Dietetics, 72(1), 81-90. doi: 10.1111/1747-0080.12114

Shephard, K., Harraway, J., Lovelock, B., Mirosa, M., Skeaff, S., Slooten, L., Strack, M., Furnari, M., Jowett, T., & Deaker, L. (2015). Seeking learning outcomes appropriate for 'education for sustainable development' and for higher education. Assessment & Evaluation in Higher Education, 40(6), 855-866. doi: 10.1080/02602938.2015.1009871

Lee, P. Y., Lusk, K., Mirosa, M., & Oey, I. (2015). An attribute prioritization-based segmentation of the Chinese consumer market for fruit juice. Food Quality & Preference, 46, 1-8. doi: 10.1016/j.foodqual.2015.06.016

Peniamina, R., Bremer, P., Conner, T. S., & Mirosa, M. (2014). The food allergy journey: Understanding the lived experiences of food-allergic consumers as a pathway towards improving their wellbeing. Journal of Research for Consumers, 25, 20-52.

Lee, P. Y., Lusk, K., Mirosa, M., & Oey, I. (2014). The role of personal values in Chinese consumers’ food consumption decisions: A case study of healthy drinks. Appetite, 73, 95-104. doi: 10.1016/j.appet.2013.11.001

Morrissey, J. E., Mirosa, M., & Abbott, M. (2014). Identifying transition capacity for agri-food regimes: Application of the multi-level perspective for strategic mapping. Journal of Environmental Policy & Planning, 16(2), 281-301. doi: 10.1080/1523908X.2013.845521

Goonan, S., Mirosa, M., & Spence, H. (2014). Getting a taste for food waste: A mixed methods ethnographic study into hospital food waste before patient consumption conducted at three New Zealand foodservice facilities. Journal of the Academy of Nutrition & Dietetics, 114(1), 63-71. doi: 10.1016/j.jand.2013.09.022

Peniamina, R. L., Bremer, P., Conner, T. S., & Mirosa, M. (2014). Understanding the needs of food-allergic adults. Qualitative Health Research, 24(7), 933-945. doi: 10.1177/1049732314539733

Mirosa, M., Lawson, R., & Gnoth, D. (2013). Linking personal values to energy-efficient behaviors in the home. Environment & Behavior, 45(4), 455-475. doi: 10.1177/0013916511432332

Mirosa, M., & Lawson, R. (2012). Revealing the lifestyles of local food consumers. British Food Journal, 114(6), 816-825. doi: 10.1108/00070701211234345

Stephenson, J., Lawson, R., Carrington, G., Barton, B., Thorsnes, P., & Mirosa, M. (2010). The practice of interdisciplinarity. International Journal of Interdisciplinary Social Sciences, 5(7), 271-282.

^ Top of page

Conference Contribution - Published proceedings: Full paper

Wooliscroft, B., Conejo, F., Ganglmair-Wooliscroft, A., Kovalenko, A., Mirosa, M., & Sumida, K. (2017). A taxonomy of voluntary street exchanges: From beggars to concert musicians. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 701-708). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]

Mirosa, M., Lawson, R., Gnoth, D., & Stephenson, J. (2011). Rationalising energy-related behaviour in the home: Insights from a value-laddering approach. In T. Lindström & L. Nilsson (Eds.), Proceedings of the European Council for an Energy Efficient Economy (ECEEE) 2011 Summer Study: Energy Efficiency First: The Foundation of a Low-carbon Society. (pp. 2109-2119). eceee. Retrieved from http://www.eceee.org/summer_study/

Mirosa, M., Wooliscroft, B., & Lawson, R. (2011). Dynamic ideologies: The case of slow food. Advances in Consumer Research, 39, (pp. 318-324). [Full Paper]

Lawson, R., Mirosa, M., Gnoth, D., & Hunter, A. (2010). Personal values and energy efficiency. In P. Ballantine & J. Finsterwalder (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference: Doing More with Less. Christchurch, New Zealand: Department of Management, College of Business and Economics, University of Canterbury. Retrieved from http://anzmac2010.org/proceedings/papers.html

Mirosa, M., Lawson, R., & Wooliscroft, B. (2010). Differences in the ideologies of slow food supporters. In M. S. W. Lee, D. Roux, H. Cherrier & B. Cova (Eds.), Proceedings of the Joint International Centre for Anti-Consumption Research (ICAR) and New Approaches to Consumer Resistance (NACRE) Conference: Anti-consumption and Consumer Resistance: Concepts, Concerns, Conflicts, and Convergence. (pp. 86-89). Auckland, New Zealand: University of Auckland Business School. [Full Paper]

Mirosa, M., & Lawson, R. (2009). Boundaries of belonging: Insights into the membership of consumer movements. In M. Ewing & F. Mavondo (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC): Sustainable Management and Marketing. Retrieved from http://www.anzmac2009.org

Lawson, R., & Mirosa, M. (2008). Revealing the lifestyles of local food consumers. In D. Spanjaard, S. Denize & N. Sharma (Eds.), Proceedings of the Australia and New Zealand Marketing Academy Conference. Sydney, Australia: Department of Marketing, University of Western Sydney. Retrieved from http://www.anzmac2008.org/_Proceedings/Index.html

Mirosa, M. (2007). Neo-tribal consumption of ideologies: Insights from new social movement theory. In M. Thyne, K. R. Deans & J. Gnoth (Eds.), Proceedings of the Australia and New Zealand Marketing Academy Conference. [CD-ROM], (pp. 2231-2237). Dunedin, New Zealand: Department of Marketing, University of Otago. [Full Paper]

^ Top of page

Conference Contribution - Published proceedings: Abstract

Liu, Y., Mirosa, M., & Bremer, P. (2017). Consumer insights on the best ways to communicate New Zealand's food safety message to Chinese consumers. Proceedings of the New Zealand Institute of Food Science & Technology (NZIFST) Conference. (pp. 24). Retrieved from http://www.nzifst.org.nz/

Doe, A., & Mirosa, M. (2016). Reduction of food waste through menu alterations. Proceedings of the New Zealand Institute of Food Science & Technology (NZIFST) Conference. (pp. 38-39). Retrieved from http://www.nzifst.org.nz/conference.asp

Liu, Y., & Mirosa, M. (2016). Understanding consumers' out-of-home food waste practices in restaurants and cafés: Promoting the usage of using doggy bags. Proceedings of the New Zealand Institute of Food Science & Technology (NZIFST) Conference. (pp. 48). Retrieved from http://www.nzifst.org.nz/conference.asp

Yi, Y., Nyhof, F., & Mirosa, M. (2016). Cross-cultural business-to-business communication: Advice from New Zealand food exporters targeting Asia. Proceedings of the New Zealand Institute of Food Science & Technology (NZIFST) Conference. (pp. 48-49). Retrieved from http://www.nzifst.org.nz/conference.asp

Slobbe, C., Mirosa, M., & Thomson, C. (2016). University foodservices' potential for providing environmental education to students. Proceedings of the Dietitians New Zealand National Meeting: Nourishing Our Knowledge. (pp. 27). Retrieved from http://dietitians.org.nz/

Slobbe, C., Mirosa, M., & Thomson, C. (2015). Fostering environmental education within a university campus food outlet environment. Proceedings of the Nutrition Society of Australia, 39, (pp. 153). Sydney, Australia: Nutrition Society of Australia. [Abstract]

Stein, K., Rosin, C., Johnson, M., Carter, L., & Mirosa, M. (2014). Maori women & food sovereignty. In T. Konlechner & S. Connelly (Eds.), Proceedings of the Postgraduate Symposium. (pp. 56). Retrieved from http://www.geography.otago.ac.nz/resources

Greer, J., Mirosa, M., & Spence, H. (2014). Measuring stakeholder attitudes to help localise a university college's food service. Nutrients, 6(11), (pp. 4735). doi: 10.3390/nu6114731

Mirosa, M. (2013). A blog-based research journal to accompany fourth-year student dissertations. In J. McDonald, S.-K. Loke, A. McLean & M. Rajoo (Eds.), Proceedings of the Spotlight on Teaching and Learning Colloquium. (pp. 19). Dunedin, New Zealand: HEDC, University of Otago. [Abstract]

Peniamina, R., Mirosa, M., Bremer, P., & Conner, T. (2013). Development of a measure to determine the impact of food allergies on the daily lives of food allergic adults. Allergy, 68(Suppl. 97), (pp. 320). doi: 10.1111/all.12250

Goonan, S., Mirosa, M., & Spence, H. (2013). Hospital food waste: A qualitative study of food production and pre-consumption food waste. Nutrition & Dietetics, 70(Suppl. 2), (pp. 13-14). doi: 10.1111/1747-0080.12065

Mirosa, M., & Wooliscroft, B. (2013). Experiencing vulnerability “everyday”: Food choice. Proceedings of the 38th Annual Macromarketing Conference. (pp. 39). Macromarketing Society. [Abstract]

Abbott, M., Mirosa, M., & Morrissey, J. (2012). Sustainability in the food system: Identifying levers for change through application of socio-technical systems model. Proceedings of the Eighth International Conference on Environmental, Cultural, Economic and Social Sustainability. Retrieved from http://2012.onsustainability.com/index.html

Peniamina, R., Mirosa, M., Conner, T., & Bremer, P. (2012). Food allergies: Understanding the issues from a consumer perspective. Proceedings of the Asia Pacific Association for Consumer Research (ACR) Conference. (pp. 26). Retrieved from http://www.acrweb.org/nzacr/Public/index.aspx

Mirosa, M., Wooliscroft, B., & Lawson, R. (2011). Dynamic ideologies: The case of slow food. Proceedings of the 39th Annual North American Conference of the Association for Consumer Research. ACR. Retrieved from http://www.acrweb.org/acr/assets/program.pdf

More publications...