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CMBA576 Advanced Topics in Marketing 2

Identifies and examines key elements of services and evaluates how these may be leveraged by firms within different market contexts to gain competitive advantage.

Paper title Advanced Topics in Marketing 2
Paper code CMBA576
Subject Business Administration
EFTS 0.0833
Points 10 points
Teaching period Not offered in 2022 (Distance learning)
Domestic Tuition Fees (NZD) $1,527.89
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Limited to
MBA
Eligibility
Enrolments for this paper require departmental permission. View more information about departmental permission.
Contact

mba.manager@otago.ac.nz

Teaching staff

Convener: mba.manager@otago.ac.nz

Textbooks

Textbooks are not required for this paper.

Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Information literacy, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes

Students who successfully complete this paper will

  • Demonstrate an in-depth understanding of the scope and application of the theories and content of the specific topics being studied
  • Demonstrate independent critical evaluation of data and formation of evidence-based opinions within the specific topic being studied
  • Show an advanced ability to logically analyse international and contemporary issues within the broad field of business and its management
  • Work in a self-directed manner to form independent decisions and judgements in the acquisition and development of business knowledge
  • Apply specific skills (including digital-based) in acquiring, organising, analysing, evaluating and presenting information business and its management

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Timetable

Not offered in 2022

Location
Dunedin
Teaching method
This paper is taught through Distance Learning
Learning management system
Blackboard

Identifies and examines key elements of services and evaluates how these may be leveraged by firms within different market contexts to gain competitive advantage.

Paper title Advanced Topics in Marketing 2
Paper code CMBA576
Subject Business Administration
EFTS 0.0833
Points 10 points
Teaching period Not offered in 2023 (Distance learning)
Domestic Tuition Fees Tuition Fees for 2023 have not yet been set
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Limited to
MBA
Eligibility
Enrolments for this paper require departmental permission. View more information about departmental permission.
Contact

mba.manager@otago.ac.nz

Teaching staff

Convener: mba.manager@otago.ac.nz

Textbooks

Textbooks are not required for this paper.

Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Information literacy, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes

Students who successfully complete this paper will:

  • Demonstrate an in-depth understanding of the scope and application of the theories and content of the specific topics being studied
  • Demonstrate independent critical evaluation of data and formation of evidence-based opinions within the specific topic being studied
  • Show an advanced ability to logically analyse international and contemporary issues within the broad field of business and its management
  • Work in a self-directed manner to form independent decisions and judgements in the acquisition and development of business knowledge
  • Apply specific skills (including digital-based) in acquiring, organising, analysing, evaluating and presenting information business and its management

^ Top of page

Timetable

Not offered in 2023

Location
Dunedin
Teaching method
This paper is taught through Distance Learning
Learning management system
Blackboard