Research a new product or venture idea, search for a valuable, profitable and scalable business model for your idea, develop and present a go-to-market strategy for launching your venture.
Take the opportunity to develop your entrepreneurship skills and mindset and work on developing a business idea while in university – learn the essentials of progressing from idea to real business.
About this paper
|New Venture Creation Strategy
|Semester 2 (On campus)
|Domestic Tuition Fees ( NZD )
|International Tuition Fees
|Tuition Fees for international students are elsewhere on this website.
- ENTR 202
- MANT 303
- Limited to
- Limited to: BEntr
- Students taking a minor in Entrepreneurship should contact the Bachelor of Entrepreneurship Programme Director to discuss their eligibility for this paper.
This paper is the final paper in the Bachelors of Entrepreneurship (BEntr) programme. It is limited to BEntr students, but students taking a minor in Entrepreneurship can contact the BEntr programme Director to discuss possible eligibility.
- Teaching staff
Co-ordinator: Associate Professor Conor O'Kane
- Teaching Arrangements
There is a two hour lecture and a one hour tutorial each week of semester.
- Graduate Attributes Emphasised
Global Perspective, Lifelong Learning, Critical thinking, Information literacy, Research, Ethics, Self-Motivation, Scholarship, Communication, Environmental Literacy, Cultural Understanding.
View more information about Otago's graduate attributes.
- Learning Outcomes
Students who successfully complete the paper will:
- Understand the process of business model development and innovation as it relates to design thinking.
- Demonstrate a capacity to map out and undertake primary market research that effectively tests and de-risks business ideas.
- Understand what is required to build a go-to-market strategy around a new venture idea.
- Develop and persuasively and concisely communicate - orally (pitch) and in writing (investment document) – a new venture opportunity.
- Understand the importance of instilling and sustaining innovation practices and a start-up mindset within existing organisations.