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    Research a new product or venture idea, search for a valuable, profitable and scalable business model for your idea, develop and present a go-to-market strategy for launching your venture.

    Take the opportunity to develop your entrepreneurship skills and mindset and work on developing a business idea while in university – learn the essentials of progressing from idea to real business.

    About this paper

    Paper title New Venture Creation Strategy
    Subject Entrepreneurship
    EFTS 0.1500
    Points 18 points
    Teaching period Semester 2 (On campus)
    Domestic Tuition Fees ( NZD ) $937.50
    International Tuition Fees Tuition Fees for international students are elsewhere on this website.
    ENTR 202
    MANT 303
    Limited to
    Limited to: BEntr
    Students taking a minor in Entrepreneurship should contact the Bachelor of Entrepreneurship Programme Director to discuss their eligibility for this paper.

    This paper is the final paper in the Bachelors of Entrepreneurship (BEntr) programme. It is limited to BEntr students, but students taking a minor in Entrepreneurship can contact the BEntr programme Director to discuss possible eligibility.


    Teaching staff

    Co-ordinator: Associate Professor Conor O'Kane

    Teaching Arrangements

    There is a two hour lecture and a one hour tutorial each week of semester.

    Graduate Attributes Emphasised

    Global Perspective, Lifelong Learning, Critical thinking, Information literacy, Research, Ethics, Self-Motivation, Scholarship, Communication, Environmental Literacy, Cultural Understanding.
    View more information about Otago's graduate attributes.

    Learning Outcomes

    Students who successfully complete the paper will:

    • Understand the process of business model development and innovation as it relates to design thinking.
    • Demonstrate a capacity to map out and undertake primary market research that effectively tests and de-risks business ideas.
    • Understand what is required to build a go-to-market strategy around a new venture idea.
    • Develop and persuasively and concisely communicate - orally (pitch) and in writing (investment document) – a new venture opportunity.
    • Understand the importance of instilling and sustaining innovation practices and a start-up mindset within existing organisations.


    Semester 2

    Teaching method
    This paper is taught On Campus
    Learning management system


    Stream Days Times Weeks
    A1 Wednesday 14:00-15:50 29-35, 37-42


    Stream Days Times Weeks
    A1 Friday 10:00-11:50 29-35, 37-42
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