Overview
Research a new product or venture idea, search for a valuable, profitable and scalable business model for your idea, develop and present a go-to-market strategy for launching your venture.
Take the opportunity to develop your entrepreneurship skills and mindset and work on developing a business idea while in university – learn the essentials of progressing from idea to real business.
About this paper
| Paper title | New Venture Creation Strategy |
|---|---|
| Subject | Entrepreneurship |
| EFTS | 0.1500 |
| Points | 18 points |
| Teaching period | Semester 2 (On campus) |
| Domestic Tuition Fees ( NZD ) | $993.75 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Prerequisite
- ENTR 202 or ENTR 212
- Restriction
- MANT 303
- Limited to
- BEntr
- Notes
- Students taking a minor in Entrepreneurship should contact the Bachelor of Entrepreneurship Programme Director to discuss their eligibility for this paper.
- Eligibility
This paper is the final paper in the Bachelors of Entrepreneurship (BEntr) programme. It is limited to BEntr students, but students taking a minor in Entrepreneurship can contact the BEntr programme Director to discuss possible eligibility.
- Contact
- Teaching staff
Co-ordinator: Associate Professor Conor O'Kane
- Teaching Arrangements
There is a two hour lecture and a one hour tutorial each week of semester.
- Graduate Attributes Emphasised
Global Perspective, Lifelong Learning, Critical thinking, Information literacy, Research, Ethics, Self-Motivation, Scholarship, Communication, Environmental Literacy, Cultural Understanding.
View more information about Otago's graduate attributes.- Learning Outcomes
Students who successfully complete the paper will:
- Understand the process of business model development and innovation as it relates to design thinking.
- Demonstrate a capacity to map out and undertake primary market research that effectively tests and de-risks business ideas.
- Understand what is required to build a go-to-market strategy around a new venture idea.
- Develop and persuasively and concisely communicate - orally (pitch) and in writing (investment document) – a new venture opportunity.
- Understand the importance of instilling and sustaining innovation practices and a start-up mindset within existing organisations.