Overview
Research a new product or venture idea, search for a valuable, profitable and scalable business model for your idea, develop and present a go-to-market strategy for launching your venture.
Take the opportunity to develop your entrepreneurship skills and mindset and work on developing a business idea while in university – learn the essentials of progressing from idea to real business.
About this paper
| Paper title | New Venture Creation Strategy |
|---|---|
| Subject | Entrepreneurship |
| EFTS | 0.1500 |
| Points | 18 points |
| Teaching period | Semester 2 (On campus) |
| Domestic Tuition Fees ( NZD ) | $1,053.30 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Prerequisite
- ENTR 202 or ENTR 212
- Restriction
- MANT 303
- Schedule C
- Commerce
- Notes
- Students who do not meet the prerequisites, but who have passed 36 points from Commerce or Entrepreneurship may be admitted to this paper with approval from the ENTR 312 Paper coordinator.
- Contact
- Teaching staff
Co-ordinator: Associate Professor Conor O'Kane
- Teaching Arrangements
There is a two hour lecture and a one hour tutorial each week of semester.
- Textbooks
There is no prescribed textbook for this paper. Students will receive lecture notes and supplementary reading for their learning.
- Course outline
ENTR312 course outline from 2024 (the course outline for 2025 will be available in mid July 2025).
- Graduate Attributes Emphasised
Global Perspective, Lifelong Learning, Critical thinking, Information literacy, Research, Ethics, Self-Motivation, Scholarship, Communication, Environmental Literacy, Cultural Understanding.
View more information about Otago's graduate attributes.- Learning Outcomes
Students who successfully complete the paper will:
- Experience the steps and process required to research, progress and iterate a new venture idea
- Practise how to create and design a go-to-market strategy a for a new idea
- Persuasively and concisely communicate - orally and in writing – a new venture opportunity
- Improved understanding of what is required to be a responsible team member
- Applied learning to critically evaluate and articulate other start-up ideas