Red X iconGreen tick iconYellow tick icon

Postgraduate Study in Creative Marketing

    Why study Creative Marketing?

    The Diploma for Graduates (DipGrad) endorsed in Creative Marketing offers a flexible and inclusive option for studying at the University of Otago. The programme encompasses a wide range of marketing topics, including consumer behaviour, strategic marketing and evaluation, as well as digital media production and storytelling.

    Beyond the core marketing papers, you can include papers in any other subject and build a creative portfolio that suits your individual interests. (Use the 'Choose a programme' drop-down below to explore the core marketing papers.)

    While this endorsement teaches you to apply creative marketing communication in diverse fields, the main emphasis is leveraging creative marketing for positive outcomes, such as sustainable development, environmental conservation and social change.

    For more information, contact:

    Cathie Child
    Department of Marketing
    Email cathie.child@otago.ac.nz

    Graduate Qualifications

    Our graduate qualifications are crafted to transition students from foundational studies to advanced, specialised knowledge.

    Programme details

    Compare programmes for this subject.

    Papers required
    • MART 333 Creative Marketing Communication
    • MART 449 Creative Marketing for Behaviour Change, Sustainability and Social Good
      or
      MART 574 Advertising and Branding
    • At least 18 MART points at 300-level or above
    • 72 further points, including at least 18 at 300-level or above
    Note: Admission to this programme is subject to approval from the Head of the Department of Marketing.

    Note: Endorsement may require enrolment in papers totalling more than 120 points, depending on the extent of prior study in relevant subjects and whether the student wishes to be eligible for postgraduate study in the subject of endorsement.


    Contacts

    Email marketing@otago.ac.nz
    Tel +64 3 479 7697
    Website otago.ac.nz/marketing


    This information must be read subject to the statement on our Copyright & Disclaimer page.

    Regulations on this page are taken from the 2025 Calendar and supplementary material.

    World-class research


    The University of Otago has a global reputation for research excellence. Our expertise is vast across health, society, culture, sustainability and the environment.

    Explore our research
    Postgraduate student
    Back to top