Marketing is everywhere and affects most of what we do. It's about creating value and understanding why people consume what they do. It also considers the consequences of consumption from social, ethical and environmental perspectives.
To successfully market a product or service, you need to understand what influences people's decisions – how people are motivated, what affects and appeals to them, and what is important in their lives. And contrary to popular opinion, you don't have to be an extrovert to study Marketing!
We offer a high quality Marketing programme, with teaching based on the latest research. You'll also learn some great life skills, like:
- The importance of a good communication style.
- How to work with, and lead, a team.
- The importance of creativity, initiative and good decision-making.
Find out more about Marketing at Otago
Is Marketing for me?
Study Marketing at Otago and get noticed! Marketing is exciting, challenging, and rewarding. It offers many great career...
Study Marketing at Otago
Marketing is a skill relevant to everyone. Marketing at Otago offers high quality education. We provide papers and progr...
Marketing research at Otago
The Department of Marketing at Otago has a strong research focus. We are one of Australasia’s largest, most productive a...
Learn about our industry connections
Marketing at Otago values its connections with industry and other external organisations. We have long-standing relation...
Latest news
All news-
06 Jul 2026
Social media affects teen dental confidence – study
Using social media can have a negative impact on adolescents’ confidence about the appearance of their teeth, new resear...
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06 Jul 2026
CALT Fellows showcase teaching innovations
Innovative approaches to learning and teaching are in the spotlight at Otago, addressing some of the key challenges in t...
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02 Jul 2026
Marketing students chase eyeballs for local organisations
Digital marketing students learn much from their lecturers about how to navigate the perennial battle for eyeballs.
Profiles
One solution is matching what we have to offer with what the visitor understands; by improving the experience of the tourist, they are then encouraged to lengthen their stay.
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Can rocks be assigned personalities, and what does this mean – for the rock and for the methods currently being used by marketers?
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