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    Creativity and criticality in business communication; future-oriented themes in aesthetics and effectiveness in multi-media contexts and the design of digital and physical experience spaces.

    The course focuses on creativity in the context of marketing communication including mobile and multi-media contexts, and the design of creative marketing content. The paper is a project-driven paper for students interested in creative marketing strategies, and content production with a particular focus on filmmaking. As an increasingly important aspect of creative marketing, videography plays an important role in strategic marketing. In addition, user-generated content now provides a major medium of communication for social and brand-related information. Understanding how to create marketing content and how to use it in a variety of contexts will provide students with contemporary skills that are increasingly sought after by business, academic and social agencies.

    About this paper

    Paper title Creative Marketing Communication
    Subject Marketing
    EFTS 0.15
    Points 18 points
    Teaching period Semester 2 (On campus)
    Domestic Tuition Fees ( NZD ) $937.50
    International Tuition Fees Tuition Fees for international students are elsewhere on this website.
    54 200-level points
    Schedule C
    This is a foundational paper for students from a wide range of disciplines and for those with a vocational or academic interest in the creative industries.
    Enrolments for this paper require departmental permission. View more information about departmental permission.

    Teaching staff

    Dr Wiebke Finkler

    Teaching Arrangements

    Every week students must attend one 50-minute lecture and attend one 110 minute computer lab when scheduled.


    Textbooks are not required for this paper.

    Course outline
    View the course outline for MART 333
    Graduate Attributes Emphasised
    Global perspective, Interdisciplinary perspective, Critical thinking, Cultural understanding, Environmental literacy, Information literacy, Scholarship, Communication, Lifelong learning, Research, Ethics, Self-motivation, Teamwork.
    View more information about Otago's graduate attributes.
    Learning Outcomes

    Students who successfully complete the paper will:

    • Tell visual stories for advertising
    • Produce a flow of ideas for marketing interventions that change behaviour
    • Productively apply academic theory to advertising planning and creativity
    • Apply creative marketing for social and environmental benefits
    • Have produced a portfolio of creative marketing interventions


    Semester 2

    Teaching method
    This paper is taught On Campus
    Learning management system

    Computer Lab

    Stream Days Times Weeks
    Attend one stream from
    A1 Tuesday 09:00-10:50 30-35, 37-41
    A2 Tuesday 15:00-16:50 30-35, 37-41
    A3 Tuesday 11:00-12:50 30-35, 37-41
    A4 Tuesday 13:00-14:50 30-35, 37-41


    Stream Days Times Weeks
    L1 Monday 12:00-12:50 29-35, 37-41
    Monday 12:00-13:50 42
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