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BUSC513 Marketing - Creating Value For Customers

The role, function and scope of marketing as it exists within the firm and also as it relates to other employees and stakeholders, including the process and issues involved in developing and implementing a marketing plan.

Paper title Marketing - Creating Value For Customers
Paper code BUSC513
Subject Business Administration
EFTS 0.1250
Points 15 points
Teaching period(s) 1st Non standard period (1 January 2017 - 30 June 2017), 2nd Non standard period (1 July 2017 - 31 December 2017)
Domestic Tuition Fees (NZD) $1,960.13
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Limited to
PGCertEM, PGDipEM
Eligibility
Not currently available for open individual enrolment. This paper is currently only taught as a customised option for corporate groups.
Contact
greer.maguire@otago.ac.nz
Textbooks
Text books are not required for this paper.
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Teaching staff
Various

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Timetable

1st Non standard period (1 January 2017 - 30 June 2017)

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

2nd Non standard period (1 July 2017 - 31 December 2017)

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

The role, function and scope of marketing as it exists within the firm and also as it relates to other employees and stakeholders, including the process and issues involved in developing and implementing a marketing plan.

Paper title Marketing - Creating Value For Customers
Paper code BUSC513
Subject Business Administration
EFTS 0.1250
Points 15 points
Teaching period(s) 1st Non standard period (1 January 2018 - 30 June 2018), 2nd Non standard period (1 July 2018 - 31 December 2018)
Domestic Tuition Fees Tuition Fees for 2018 have not yet been set
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Limited to
PGCertEM, PGDipEM
Learning Outcomes
To be advised.
Eligibility
Not currently available for open individual enrolment. This paper is currently only taught as a customised option for corporate groups.
Contact
greer.maguire@otago.ac.nz
Teaching staff
Various
Textbooks
Text books are not required for this paper.
Graduate Attributes Emphasised
Interdisciplinary perspective, Communication, Critical thinking, Teamwork.
View more information about Otago's graduate attributes.

^ Top of page

Timetable

1st Non standard period (1 January 2018 - 30 June 2018)

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

2nd Non standard period (1 July 2018 - 31 December 2018)

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard