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"MART" Papers

Paper code Year Title Points Teaching period
MART112 2019 Marketing Management 18 points First Semester, Second Semester
MART201 2019 Integrated Marketing Communications 18 points Second Semester
MART205 2019 Marketing the Professional Practice 18 points Second Semester, Summer School
MART207 2019 Sports Marketing 18 points First Semester
MART210 2019 Consumer Behaviour 18 points First Semester
MART211 2019 Products to Market 18 points Second Semester
MART212 2019 Understanding Markets 18 points First Semester
MART301 2019 Strategic Marketing Management 18 points Second Semester
MART304 2019 Sales and Sales Management 18 points First Semester
MART305 2019 Societal Issues in Marketing 18 points First Semester
MART306 2019 Innovation and New Product Development 18 points First Semester
MART308 2019 Integrated Digital Marketing 18 points First Semester
MART325 2019 Services Marketing 18 points First Semester
MART326 2019 International and Export Marketing 18 points Second Semester
MART328 2019 Business to Business Marketing 18 points Second Semester
MART329 2019 Consumer Behaviour 18 points Second Semester
MART330 2019 Special Topic: Integrated Digital Marketing 18 points Summer School
MART333 2019 Creative Marketing Communication 18 points Second Semester
MART355 2019 Business Project 36 points Full Year
MART407 2019 Topics in Advanced Marketing 7 20 points 1st Non standard period
MART409 2019 Topics in Advanced Marketing 9 30 points 1st Non standard period
MART411 2019 Topics in Advanced Marketing 11 40 points 1st Non standard period
MART448 2019 Advanced Business Analytics 20 points Second Semester
MART460 2019 Research Methods 20 points First Semester
MART461 2019 Marketing Theory 20 points First Semester
MART462 2019 Advanced Marketing Analysis 20 points First Semester
MART463 2019 Food Marketing 20 points First Semester
MART464 2019 Consumer Behaviour 20 points Second Semester
MART465 2019 Retailing 20 points Not offered in 2019
MART466 2019 Digital Marketing 20 points First Semester
MART467 2019 Tourism Marketing 20 points Second Semester
MART468 2019 Branding 20 points Second Semester
MART469 2019 Advertising Planning and Concept Development 20 points Second Semester
MART470 2019 Special Topic in Marketing 20 points First Semester, Second Semester
MART480 2019 Dissertation or Case Study 40 points Full Year
MART481 2019 Special Project in Marketing 40 points Not offered in 2019
MART501 2019 Applied Project 40 points 1st Non standard period
MART580 2019 Research Project 40 points 1st Non standard period