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BMBA502 Marketing

An introduction to marketing fundamental principles, the key impact of marketing in differing economic environments, and marketing communications in different business strategies.

The paper covers fundamental principles of marketing: understanding consumer learning and decision-making processes and how these may be influenced by marketing activities.

Paper title Marketing
Paper code BMBA502
Subject Business Administration
EFTS 0.1250
Points 15 points 15 points 15 points 15 points
Teaching period(s) 2nd Non standard period (15 April 2019 - 2 June 2019), 4th Non standard period (19 August 2019 - 6 October 2019), 7th Non standard period (19 August 2019 - 6 October 2019), 1st Non standard period (10 June 2019 - 21 July 2019)
Domestic Tuition Fees (NZD) $2,186.13
International Tuition Fees (NZD) $3,450.00

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Limited to
PGDipBusAdmin, MBA, PGDipHealMgt, MHealSc, PGDipFBLM, MFBLM
Eligibility
Enrolments for this paper require departmental permission. View more information about departmental permission.
Contact
otagomba@otago.ac.nz
Teaching staff

Convenor: Jessica Henry

Textbooks
Course Reader
Graduate Attributes Emphasised
Global perspective, interdisciplinary perspective, lifelong learning, communication, critical thinking, information literacy, self-motivation, teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
This paper acts as a basic introduction to marketing. After covering the purpose of marketing and how marketing fits into the business organisation and into society, the paper goes into consumer learning and decision-making processes and how these may be influenced by marketing activities.

Students who successfully complete the paper will be able:
  • To understand the concepts of marketing as it applies to business
  • To consider the key impacts of marketing in differing economic environments
  • To explore the need for market research
  • To understand customer behaviour and apply that knowledge to business strategy
  • To consider business buying behaviours and their impacts
  • To explore segmentation, targeting and positioning and how they impact business
  • To understand marketing communications in a number of different forms
  • To align new products and pricing strategies within a number of differing businesses

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Timetable

2nd Non standard period (15 April 2019 - 2 June 2019)

Location
Dunedin
Teaching method
This paper is taught through Distance Learning
Learning management system
Blackboard

4th Non standard period (19 August 2019 - 6 October 2019)

Location
Dunedin
Teaching method
This paper is taught through Distance Learning
Learning management system
Blackboard

7th Non standard period (19 August 2019 - 6 October 2019)

Location
Dunedin
Teaching method
This paper is taught through Distance Learning
Learning management system
Blackboard

1st Non standard period (10 June 2019 - 21 July 2019)

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
A1 Monday 14:00-16:50 24-29
Thursday 13:00-14:50 26
Thursday 14:00-16:50 24-25, 27-29
Thursday 16:00-17:50 26
Saturday 13:00-15:50 29

An introduction to marketing fundamental principles, the key impact of marketing in differing economic environments, and marketing communications in different business strategies.

The paper covers fundamental principles of marketing: understanding consumer learning and decision-making processes and how these may be influenced by marketing activities.

Paper title Marketing
Paper code BMBA502
Subject Business Administration
EFTS 0.1250
Points 15 points 15 points 15 points 15 points
Teaching period(s) 1st Non standard period (17 February 2020 - 3 April 2020), 2nd Non standard period (17 February 2020 - 3 April 2020), 4th Non standard period (20 July 2020 - 4 September 2020), 1st Non standard period (20 July 2020 - 4 September 2020)
Domestic Tuition Fees Tuition Fees for 2020 have not yet been set
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Limited to
PGDipBusAdmin, MBA, PGDipHealMgt, MHealSc, PGDipFBLM, MFBLM
Eligibility
Enrolments for this paper require departmental permission. View more information about departmental permission.
Contact
otagomba@otago.ac.nz
Teaching staff

Convenor: Susan Steer

Textbooks
Course Reader
Graduate Attributes Emphasised
Global perspective, interdisciplinary perspective, lifelong learning, communication, critical thinking, information literacy, self-motivation, teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
This paper acts as a basic introduction to marketing. After covering the purpose of marketing and how marketing fits into the business organisation and into society, the paper goes into consumer learning and decision-making processes and how these may be influenced by marketing activities.

Students who successfully complete the paper will be able:
  • To understand the concepts of marketing as it applies to business
  • To consider the key impacts of marketing in differing economic environments
  • To explore the need for market research
  • To understand customer behaviour and apply that knowledge to business strategy
  • To consider business buying behaviours and their impacts
  • To explore segmentation, targeting and positioning and how they impact business
  • To understand marketing communications in a number of different forms
  • To align new products and pricing strategies within a number of differing businesses

^ Top of page

Timetable

1st Non standard period (17 February 2020 - 3 April 2020)

Location
Dunedin
Teaching method
This paper is taught through Distance Learning
Learning management system
Blackboard

2nd Non standard period (17 February 2020 - 3 April 2020)

Location
Dunedin
Teaching method
This paper is taught through Distance Learning
Learning management system
Blackboard

4th Non standard period (20 July 2020 - 4 September 2020)

Location
Dunedin
Teaching method
This paper is taught through Distance Learning
Learning management system
Blackboard

1st Non standard period (20 July 2020 - 4 September 2020)

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
A1 Tuesday 14:00-16:50 30-35
Friday 10:00-12:50 30-35