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ENTR412 Feasibility Analysis

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The techniques used to create and evaluate new concepts or new business opportunities. Feasibility analysis processes, including concept generation, concept screening and analysis.

ENTR 412 aims to equip students with the basic concepts and tools essential to the process of establishing the feasibility, or otherwise, of an entrepreneurial initiative. Feasibility in this context does not mean 'Can it be done?', but rather, 'If this is done, will we achieve the expected/desired outcomes?'

Paper title Feasibility Analysis
Paper code ENTR412
Subject Entrepreneurship
EFTS 0.1667
Points 20 points
Teaching period 1st Non standard period (9 August 2021 - 17 September 2021) (On campus)
Domestic Tuition Fees (NZD) $1,380.11
International Tuition Fees (NZD) $5,177.04

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Pre or Corequisite
ENTR 411
Limited to
MEntr, PGDipCom
(i) This paper includes a one-week on-campus component. (ii) International students should enrol for the on-campus offering of this papers (iii) students who do not meet the prerequisites for this paper, may apply for approval from the Programme Director to have the prerequisite waived.

Students from other Master's programmes can request Special Permission to take this paper.  This paper is open to practicing professionals with Special Permission.  Please contact

Teaching staff

To be advised

Paper Structure
At the completion of this paper, students should have a working knowledge of the following:
  • The nature of opportunity and how opportunities arise in markets
  • The nature, structure and behaviour of the risk that is associated with opportunities
  • That opportunities can be related to entrepreneurial offers by means of a formal 'concept'
  • That concepts form the raw material of feasibility analysis, but that the availability of multiple alternative concepts is a requirement for the meaningful analysis of any individual concept
  • That a 'living' financial model of any concept can be constructed using an electronic spreadsheet and that the construction of such a model allows many of the key assumptions inherent to any concept to be explicitly identified
  • That these models can be used to assess the contribution of individual assumptions to the overall risk represented by the concept
  • That well-defined concepts and the financial models of them are essential tools of internal analysis and external presentation
  • That financial models can be used to inform and direct further market research that assesses risks that lie immediately 'beyond the numbers'
  • That all such market research can always be defined by a simple proposition in the form: If I (proposed course of action) then (desired outcome) will occur
  • That systematically identifying the nature and relationship of the individual assumptions that underlie the statement above allows an efficient but complete set of key assumptions to be developed
  • Possession of such a complete set of key assumptions assists in research planning and significantly increases the efficiency and effectiveness of any field research
Teaching Arrangements

Five full days of intensive teaching on Dunedin campus: Monday 16th August - Friday 20th August inclusive - attendance is compulsory


Spinelli, S. & Adams, R. (2016). New Venture Creation: Entrepreneurship for the 21st Century. 10th Edition. New York: McGraw Hill. A limited amount of copies of this text book are available on Closed Reserve at the Central Library. It is not compulsory to have your own copy.

Course outline
A course outline will be provided prior to the paper being taught. If you would like to have a copy of the most recent offering please email
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Ethics, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
By the time students have completed this paper they should have competence in the following areas:
  • The development of offer concepts that accurately describe an opportunity and the offer that aims to address it
  • The construction of financial models of such offer concepts
  • The scoping of research to identify and assess all the significant individual assumptions made with regard to any individual offer concept
  • The ability to scope out the components of a business on one page
  • Thinking critically and ethically about decisions and actions associated with starting a venture in order to create trust, integrity and an ethical reputation

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1st Non standard period (9 August 2021 - 17 September 2021)

Teaching method
This paper is taught On Campus
Learning management system


Stream Days Times Weeks
L1 Monday 09:00-16:50 33
Tuesday 09:00-16:50 33
Wednesday 09:00-16:50 33
Thursday 09:00-16:50 33
Friday 09:00-16:50 33