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ENTR414 Marketing and Selling

Marketing principles, personal selling, sales management and other aspects of marketing relevant to entrepreneurs operating in a global environment.

Marketing principles, personal selling, sales management and other aspects of marketing relevant to entrepreneurs operating in a global environment.

Paper title Marketing and Selling
Paper code ENTR414
Subject Entrepreneurship
EFTS 0.1667
Points 20 points
Teaching period 1st Non standard period (1 July 2019 - 9 August 2019)
Domestic Tuition Fees (NZD) $1,338.27
International Tuition Fees (NZD) $4,786.79

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Pre or Corequisite
ENTR 413
Limited to
MEntr, PGDipCom
Notes
(i) This paper includes a one-week on-campus component. (ii) International students should enrol for the on-campus offering of this paper.
Eligibility

Students from other Master's or PGDip programmes and students from DipGrad in Marketing and DipGrad in Advertising can request Special Permission to enrol in this paper.

Teaching staff
Dr Roel Wijland and guest entrepreneurs
Paper Structure
Topics to be covered in this paper include:
  • The concept of marketing
  • Marketing tools
  • The marketing environment
  • The consumer decision-making process
  • Market segmentation and target markets
  • Marketing planning
  • Promotion, pricing, distribution
  • New product development
Teaching Arrangements

Four days of intensive, full-time teaching at the Dunedin campus: Tuesday 9 - Friday 12 July inclusive - attendance is compulsory.
 

Textbooks

Contemporary titles, texts and articles will be supplied before the course starts.

Course outline
A course outline will be provided prior to the week of lectures. If you would like to see a copy of the most recent course outline for this paper please email entrepreneurship@otago.ac.nz
Graduate Attributes Emphasised
Global perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding, Ethics, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes

By the end of this paper, students should be able to:

  • Select relevant marketing interventions to fit with their overall business strategy
  • Perform brand positioning and customer segmentation
  • Understand contemporary media and market influences on their businesses
  • Plan for engagement and implement communications for behavioural change
  • Create differentiated experience designs for selected new audiences
Contact
entrepreneurship@otago.ac.nz

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Timetable

1st Non standard period (1 July 2019 - 9 August 2019)

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Tuesday 09:00-16:50 28
Wednesday 09:00-16:50 28
Thursday 09:00-16:50 28
Friday 09:00-16:50 28