Planning and managing growth in a new entity. Legal and ethical issues. Exit strategies.
ENTR415 is an applied entrepreneurship paper that explores the fundamentals of establishing, funding, growing, and exiting a start-up.
The focus of ENTR415 is on creating and operating new ventures. The paper covers, among other things, business plan formation, financial modelling, fundraising, entity establishment, team recruitment and engagement, sales, marketing and go to market strategies.
| Paper title | New Venture Strategy |
|---|---|
| Paper code | ENTR415 |
| Subject | Entrepreneurship |
| EFTS | 0.1667 |
| Points | 20 points |
| Teaching period | 1st Non standard period (3 April 2023 - 12 May 2023) (On campus) |
| Domestic Tuition Fees (NZD) | $1,442.12 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Pre or Corequisite
- ENTR 411
- Limited to
- MEntr, MIntBus, MMart, PGDipCom
- Notes
- (i) This paper includes a one-week on-campus component. (ii) International students should enrol for the on-campus offering of this paper (iii) students who do not meet the prerequisites for this paper, may apply for approval from the Programme Director to have the prerequisite waived.
- Eligibility
Students from other Master's programmes can seek Special Permission to enrol in this paper. This paper is open to practising professionals with Special Permission. Please contact mentr@otago.ac.nz
- Contact
- More information link
View more information on the Master of Entrepreneurship website
- Teaching staff
To be advised
- Paper Structure
ENTR415 is an applied entrepreneurship paper that explores the fundamentals of establishing, funding, growing, and exiting a start-up.
The focus of ENTR415 is on creating and operating new ventures. The paper covers, among other things, business plan formation, financial modelling, fundraising, entity establishment, team recruitment and engagement, sales, marketing and go to market strategies.
- Teaching Arrangements
This paper is taught on the Dunedin campus over four full-time days - Monday 3rd April to Thursday 6th April - attendance is compulsory.
- Textbooks
To be advised
- Course outline
A course outline will be provided prior to the week of lectures. If you would like to see a copy of the most recent course outline for this paper please email mentr@otago.ac.nz
- Graduate Attributes Emphasised
- Global perspective, Interdisciplinary perspective, Lifelong learning, Scholarship,
Communication, Critical thinking, Cultural understanding, Ethics, Information literacy,
Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes. - Learning Outcomes
The major learning aims of ENTR415 are to develop participants’ knowledge about new venture strategies, the commercialisation pathways for innovations and the capabilities needed to turn ideas into commercial success. Specifically, by the end of the paper participants should be able to:
- Product: Learn how to iterate and validate a product/idea/service using the minimum-viable-product & lean start-up methodologies.
- Team: Develop an understanding of how to formulate founding team design, create job descriptions, scorecards, and recruitment and remuneration strategies.
- Finance: Learn how to create robust financial forecasts, models and collateral that demonstrate commercial viability of a venture in a way that is attractive to potential investors.
- Go to market: Learn how to identify and create suitable go to market strategies, considering wider business plan development, competitive landscape, and growth objectives.
- Present: Develop an understanding of how to present complex information and ideas in a simple, clear, and professional manner.
