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ENTR415 New Venture Strategy

Planning and managing growth in a new entity. Legal and ethical issues. Exit strategies.

ENTR415 is an applied entrepreneurship paper that explores the fundamentals of establishing, funding, growing, and exiting a start-up.

The focus of ENTR415 is on creating and operating new ventures. The paper covers, among other things, business plan formation, financial modelling, fundraising, entity establishment, team recruitment and engagement, sales, marketing and go to market strategies.

Paper title New Venture Strategy
Paper code ENTR415
Subject Entrepreneurship
EFTS 0.1667
Points 20 points
Teaching period 1st Non standard period (3 April 2023 - 12 May 2023) (On campus)
Domestic Tuition Fees (NZD) $1,442.12
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Pre or Corequisite
ENTR 411
Limited to
MEntr, MIntBus, MMart, PGDipCom
Notes
(i) This paper includes a one-week on-campus component. (ii) International students should enrol for the on-campus offering of this paper (iii) students who do not meet the prerequisites for this paper, may apply for approval from the Programme Director to have the prerequisite waived.
Eligibility

Students from other Master's programmes can seek Special Permission to enrol in this paper. This paper is open to practising professionals with Special Permission. Please contact mentr@otago.ac.nz

Contact

mentr@otago.ac.nz

Teaching staff

To be advised

Paper Structure

ENTR415 is an applied entrepreneurship paper that explores the fundamentals of establishing, funding, growing, and exiting a start-up.

The focus of ENTR415 is on creating and operating new ventures. The paper covers, among other things, business plan formation, financial modelling, fundraising, entity establishment, team recruitment and engagement, sales, marketing and go to market strategies.

Teaching Arrangements

This paper is taught on the Dunedin campus over four full-time days - Monday 3rd April to Thursday 6th April - attendance is compulsory.

Textbooks

To be advised

Course outline

A course outline will be provided prior to the week of lectures. If you would like to see a copy of the most recent course outline for this paper please email mentr@otago.ac.nz

Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding, Ethics, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes

The major learning aims of ENTR415 are to develop participants’ knowledge about new venture strategies, the commercialisation pathways for innovations and the capabilities needed to turn ideas into commercial success. Specifically, by the end of the paper participants should be able to:

  1. Product: Learn how to iterate and validate a product/idea/service using the minimum-viable-product & lean start-up methodologies.
  2. Team: Develop an understanding of how to formulate founding team design, create job descriptions, scorecards, and recruitment and remuneration strategies.
  3. Finance: Learn how to create robust financial forecasts, models and collateral that demonstrate commercial viability of a venture in a way that is attractive to potential investors.
  4. Go to market: Learn how to identify and create suitable go to market strategies, considering wider business plan development, competitive landscape, and growth objectives.
  5. Present: Develop an understanding of how to present complex information and ideas in a simple, clear, and professional manner.

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Timetable

1st Non standard period (3 April 2023 - 12 May 2023)

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Monday 09:00-16:50 14
Tuesday 09:00-16:50 14
Wednesday 08:00-09:50 14
Wednesday 10:00-16:50 14
Thursday 09:00-16:50 14