An applied entrepreneurship paper that explores the development of innovative business models and new commercial ventures within the field of science and technology.
The focus of ENTR 421 is on creating or operating new ventures based on technological and scientific/technical innovations - 'technology-based businesses'.
|Paper title||Technology and Entrepreneurship|
|Teaching period||1st Non standard period (24 September 2018 - 2 November 2018)|
|Domestic Tuition Fees (NZD)||$1,312.10|
|International Tuition Fees (NZD)||$4,692.94|
- Pre or Corequisite
- ENTR 415
- Limited to
- MEntr, PGDipCom, MAppSc, PGDipAppSc, PGCertAppSc
- (i) This paper includes a one-week on-campus component. (ii) International students should enrol for the on-campus offering of this paper.
- More information link
- View more information on the Department of Marketing's website
- Teaching staff
- Dr David Band and guest entrepreneurs
- Paper Structure
- The paper will cover:
- Customer analysis
- Product differentiation
- Engagement with funders
- Competitive analysis
- Talent management
- Teaching Arrangements
- Four full-time days. Students must attend all four days.
- Reading lists and related resources will be made available on blackboard.
- Course outline
- The course outline will be made available prior to the week of teaching. If you would like to view a copy of the most recent course outline please email firstname.lastname@example.org
- Graduate Attributes Emphasised
- Global perspective, Interdisciplinary perspective, Lifelong learning, Scholarship,
Communication, Critical thinking, Information literacy, Research, Self-motivation,
View more information about Otago's graduate attributes.
- Learning Outcomes
- The major learning aims of ENTR 421 are to develop participants' knowledge about the
commercialisation pathways for technological or scientific innovations and to help
them acquire the capabilities needed to turn ideas into commercial success. Specifically,
by the end of the paper participants should be able to:
- Recognise the challenges posed by high-technology entrepreneurial ventures
- Understand the capabilities and tools required to exploit each stage of the entrepreneurial process in a science and technology context
- Understand the key components of a successful business model and be able to critique the model behind any science-/technology-based venture
- Develop a business plan to take a science-/technology-based product/service to market
- Pitch a venture to a potential funder or customer