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ENTR421 Technology and Entrepreneurship

An applied entrepreneurship paper that explores the development of innovative business models and new commercial ventures within the field of science and technology.

The focus of ENTR421 is on creating or operating new ventures based on technological and scientific/technical innovations - 'technology-based businesses'.

Paper title Technology and Entrepreneurship
Paper code ENTR421
Subject Entrepreneurship
EFTS 0.1667
Points 20 points
Teaching period 1st Non standard period (30 October 2023 - 7 December 2023) (On campus)
Domestic Tuition Fees (NZD) $1,442.12
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Pre or Corequisite
ENTR 411
Limited to
MEntr, PGDipCom, MAppSc, PGDipAppSc, PGCertAppSc
(i) This paper includes a one-week on-campus component. (ii) International students should enrol for the on-campus offering of this paper (iii) students who do not meet the prerequisites for this paper, may apply for approval from the Programme Director to have the prerequisite waived.

Students from other Master's programmes can request Special Permission to enrol in this paper. This paper is open to practicing professionals with Special Permision - please contact


Teaching staff

A Course Leader and main lecturer will be appointed by early Semester 2.

Paper Structure
The paper will cover:
  • Customer analysis
  • Product differentiation
  • Engagement with funders
  • Competitive analysis
  • Talent management
Teaching Arrangements

Five full-time teaching days on the Dunedin campus: Monday 6th November - Friday 11th November - attendance is compulsory.


Reading lists and related resources will be made available on blackboard one week prior to the paper start date.

Course outline

The course outline will be made available prior to the week of teaching. If you would like to view a copy of the most recent course outline please email

Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes

The major learning aims of ENTR421 are to develop participants' knowledge about the commercialisation pathways for technological or scientific innovations and to help them acquire the capabilities needed to turn ideas into commercial success. Specifically, by the end of the paper participants should be able to:

  • Recognise the challenges posed by high-technology entrepreneurial ventures.
  • Understand the capabilities and tools required to exploit each stage of the entrepreneurial process in a science and technology context.
  • Understand the key components of a successful business model and be able to critique the model behind any science-/technology-based venture.
  • Develop a business plan to take a science-/technology-based product/service to market.
  • Pitch a venture to a potential funder or customer.

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1st Non standard period (30 October 2023 - 7 December 2023)

Teaching method
This paper is taught On Campus
Learning management system


Stream Days Times Weeks
L1 Monday 09:00-16:50 44
Tuesday 09:00-16:50 44
Wednesday 09:00-16:50 44
Thursday 09:00-16:50 44
Friday 09:00-16:50 44