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ENTR421 Technology and Entrepreneurship

An applied entrepreneurship paper that explores the development of innovative business models and new commercial ventures within the field of science and technology.

The focus of ENTR 421 is on creating or operating new ventures based on technological and scientific/technical innovations - 'technology-based businesses'.

Paper title Technology and Entrepreneurship
Paper code ENTR421
Subject Entrepreneurship
EFTS 0.1667
Points 20 points
Teaching period Not offered in 2020
Domestic Tuition Fees (NZD) $1,365.11
International Tuition Fees (NZD) $5,026.17

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Pre or Corequisite
ENTR 415
Limited to
MEntr, PGDipCom, MAppSc, PGDipAppSc, PGCertAppSc
(i) This paper includes a one-week on-campus component. (ii) International students should enrol for the on-campus offering of this paper.

Students from other Master's programmes can request Special Permission to enrol in this paper. This paper is open to practicing professionals with Special Permision - please contact

Teaching staff

A Course Leader and main lecturer will be appointed by early Semester 2.

Paper Structure
The paper will cover:
  • Customer analysis
  • Product differentiation
  • Engagement with funders
  • Competitive analysis
  • Talent management
Teaching Arrangements

Four full-time teaching days on the Dunedin campus: Tuesday 29th Sept - Friday 2nd October inclusive - attendance is compulsory.


Reading lists and related resources will be made available on blackboard one week prior to the paper start date.

Course outline
The course outline will be made available prior to the week of teaching. If you would like to view a copy of the most recent course outline please email
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
The major learning aims of ENTR 421 are to develop participants' knowledge about the commercialisation pathways for technological or scientific innovations and to help them acquire the capabilities needed to turn ideas into commercial success. Specifically, by the end of the paper participants should be able to:
  • Recognise the challenges posed by high-technology entrepreneurial ventures
  • Understand the capabilities and tools required to exploit each stage of the entrepreneurial process in a science and technology context
  • Understand the key components of a successful business model and be able to critique the model behind any science-/technology-based venture
  • Develop a business plan to take a science-/technology-based product/service to market
  • Pitch a venture to a potential funder or customer

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Not offered in 2020

Teaching method
This paper is taught through Distance Learning
Learning management system