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TOUR301 Cultural and Heritage Tourism

The nature of cultural and built heritage and their relationships with tourism. Issues include: the management of cultural systems for tourism; the identification, promotion and development of heritage as a sustainable heritage tourism product.

This paper will engage students and practitioners interested in working in areas related to heritage tourism or heritage management. Past graduates have worked for the UK Arts Council, Heritage New Zealand, Department of Conservation and in a variety of museums and cultural arts capacities.

Paper title Cultural and Heritage Tourism
Paper code TOUR301
Subject Tourism
EFTS 0.15
Points 18 points
Teaching period Semester 2 (On campus)
Domestic Tuition Fees (NZD) $912.00
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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54 200-level points
Schedule C
Suitable for third-year and postgraduate students with a Humanities or Commerce background and for exchange students at third-year level and above.
Teaching staff

To be advised

Paper Structure
The 13 lectures examine research and industry-relevant issues pertaining to:
  • The World Heritage Convention
  • Heritage organisations in New Zealand and overseas
  • Heritage/cultural tourism marketing
  • Visitor markets management and satisfaction
Teaching Arrangements

One 1-hour-and-50-minute lecture per week and an on-site field trip to local heritage operation.

Smith, M. & G. Richards (eds.) (2013) The Routledge Handbook of Cultural Tourism. Routledge, Oxon.
Du Cros, H. and B, McKercher (2015) Cultural Tourism Routledge, Oxon (2nd Edition)
Timothy, D.J. (2011) Cultural Heritage and Tourism. Channel View Publications, Bristol
Course outline

Available in the first class and on Blackboard at the start of the paper

Graduate Attributes Emphasised
Interdisciplinary perspective, Communication, Critical thinking, Cultural understanding, Ethics, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes

The goals of the paper are to

  • Examine the characteristics of cultural and heritage tourism
  • Investigate the management of culture and heritage resources for tourism
  • Examine planning and conservation issues for cultural and heritage attractions or sites
  • Identify heritage and cultural resources for tourism
  • Develop, through assessments, the ability to retrieve and select information from a variety of sources and communicate findings

Upon successfully completing the paper, you will have

  • Gained an understanding of the varied dimensions of heritage management
  • Explored heritage management structures at local/regional, national and international levels
  • Developed an understanding of local partnerships in heritage and cultural tourism organisations and projects, thus linking the paper with practical examples

To achieve the most from the paper, selected readings are highly recommended, which will offer students a deeper understanding of the various issues involved in heritage management.

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Semester 2

Teaching method
This paper is taught On Campus
Learning management system


Stream Days Times Weeks
A1 Tuesday 14:00-15:50 28-34, 36-41