Practical and theoretical considerations and the entrepreneurial skills required to operate, finance, manage and acquire tourism businesses.
This paper will engage students who are interested in entrepreneurship and innovation in the tourism sector. It provides insights into the theoretical and operational issues encountered by tourism businesses and entrepreneurial issues associated with the sector.
|Paper title||Tourism Entrepreneurship and Business|
|Teaching period||Second Semester|
|Domestic Tuition Fees (NZD)||$1,079.88|
|International Tuition Fees (NZD)||$4,786.79|
- Course outline
The course outline will be available in the first class and on Blackboard at the start of the paper.
- Postgraduate students or those with approval of the Course Co-ordinator.
- More information link
- View more information on the Department of Tourism's website
- Teaching staff
Course Co-ordinator: Dr Susan Houge Mackenzie
- Paper Structure
The paper explores:
- Theory and practical cases of entrepreneurship in small-to-medium-size tourism enterprises (SMTEs)
- Entrepreneurial characteristics of SMTE owners and innovators
- Issues such as sustainability in SMTEs
Entrepreneurship will be investigated with an emphasis on characteristics of entrepreneurs, roles of government, business planning and specific strategies (for example networking). Business strategies for SMTEs will be examined through reference to academic research, published literature and case studies providing historical and contemporary perspectives. Within the New Zealand context, the paper will emphasise the impact of government/local body initiatives and the role of national and/or regional tourism strategies.
- Teaching Arrangements
- One session for 2 hours and 50 minutes per week and a field trip
Students are expected to engage in class discussion and undertake course readings for preparation for class.
Textbooks are not required for this paper.
- Graduate Attributes Emphasised
- Global perspective, Interdisciplinary perspective, Communication, Cultural understanding,
Ethics, Research, Self-motivation.
View more information about Otago's graduate attributes.
- Learning Outcomes
- Students who successfully complete the paper will understand
- The characteristics of small business
- The characteristics of entrepreneurs
- Sustainable business-planning considerations
- The role of entrepreneurial activity in destination development and promotion, including the relationships between policy and businesses