Overview
An introduction to marketing fundamental principles, the key impact of marketing in differing economic environments, and marketing communications in different business strategies.
The paper covers fundamental principles of marketing: understanding consumer learning and decision-making processes and how these may be influenced by marketing activities.
About this paper
| Paper title | Markets and Value Creation |
|---|---|
| Subject | Business Administration |
| EFTS | 0.125 |
| Points | 15 points |
| Teaching period(s) | 1st Non standard period (14 September 2026 - 26 October 2026)
(On campus)
3rd Non standard period (20 April 2026 - 31 May 2026) (Distance learning) 7th Non standard period (2 November 2026 - 13 December 2026) (Distance learning) |
| Delivery mode | The Distance Learning offering of this paper is taught and assessed remotely |
| Delivery mode | The Distance Learning offering of this paper is taught and assessed remotely |
| Domestic Tuition Fees ( NZD ) | $2,721.00 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Restriction
- CMBA 502
- Limited to
- PGDipBusAdmin, MBA, PGDipHealMgt, MHealSc, PGCertEM, PGDipEM, PGDipFBLM, MFBLM
- Eligibility
- Enrolments for this paper require departmental permission. View more information about departmental permission.
- Contact
- Teaching staff
Convenor: mba.academicleader@otago.ac.nz
- Teaching Arrangements
The Distance Learning offering of this paper is taught remotely.
- Textbooks
Textbooks are not required for this paper.
- Graduate Attributes Emphasised
- Global perspective, interdisciplinary perspective, lifelong learning, communication, critical thinking, information literacy, self-motivation, teamwork.
View more information about Otago's graduate attributes. - Learning Outcomes
This paper acts as a basic introduction to marketing. After covering the purpose of marketing and how marketing fits into the business organisation and into society, the paper goes into consumer learning and decision-making processes and how these may be influenced by marketing activities.
Students who successfully complete the paper will be able to:- Understand the concepts of marketing as it applies to business
- Consider the key impacts of marketing in differing economic environments
- Explore the need for market research
- Understand customer behaviour and apply that knowledge to business strategy
- Consider business buying behaviours and their impacts
- Explore segmentation, targeting and positioning and how they impact business
- Understand marketing communications in a number of different forms
- Align new products and pricing strategies within a number of differing businesses
Overview
An introduction to marketing fundamental principles, the key impact of marketing in differing economic environments, and marketing communications in different business strategies.
The paper covers fundamental principles of marketing: understanding consumer learning and decision-making processes and how these may be influenced by marketing activities.
About this paper
| Paper title | Markets and Value Creation |
|---|---|
| Subject | Business Administration |
| EFTS | 0.125 |
| Points | 15 points |
| Teaching period(s) | 3rd Non standard period (19 April 2027 - 30 May 2027)
(Distance learning)
5th Non standard period (26 July 2027 - 5 September 2027) (On campus) 6th Non standard period (13 September 2027 - 24 October 2027) (Distance learning) |
| Delivery mode | The Distance Learning offering of this paper is taught and assessed remotely |
| Delivery mode | The Distance Learning offering of this paper is taught and assessed remotely |
| Domestic Tuition Fees | Tuition Fees for 2027 have not yet been set |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Restriction
- CMBA 502
- Limited to
- PGDipBusAdmin, MBA, PGDipHealMgt, MHealSc, PGCertEM, PGDipEM, PGDipFBLM, MFBLM
- Eligibility
Enrolments for this paper require departmental permission.
- Contact
- Teaching staff
Convener: mba.academicleader@otago.ac.nz
- Teaching Arrangements
The distance learning offering of this paper is taught remotely.
- Textbooks
Textbooks are not required for this paper.
- Graduate Attributes Emphasised
- Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Information literacy, Self-motivation, Teamwork.
View more information about Otago's graduate attributes. - Learning Outcomes
This paper acts as a basic introduction to marketing. After covering the purpose of marketing and how marketing fits into the business organisation and into society, the paper goes into consumer learning and decision-making processes and how these may be influenced by marketing activities.
Students who successfully complete the paper will be able to:- Understand the concepts of marketing as it applies to business.
- Consider the key impacts of marketing in differing economic environments.
- Explore the need for market research.
- Understand customer behaviour and apply that knowledge to business strategy.
- Consider business buying behaviours and their impacts.
- Explore segmentation, targeting and positioning and how they impact business.
- Understand marketing communications in a number of different forms.
- Align new products and pricing strategies within a number of differing businesses.