Overview
An introduction to marketing fundamental principles, the key impact of marketing in differing economic environments, and marketing communications in different business strategies.
The paper covers fundamental principles of marketing: understanding consumer learning and decision-making processes and how these may be influenced by marketing activities.
About this paper
| Paper title | Marketing |
|---|---|
| Subject | Business Administration |
| EFTS | 0.125 |
| Points | 15 points |
| Teaching period(s) | 1st Non standard period (18 September 2023 - 3 November 2023)
(On campus)
2nd Non standard period (6 March 2023 - 21 April 2023) (Distance learning) 6th Non standard period (18 September 2023 - 3 November 2023) (Distance learning) 7th Non standard period (6 November 2023 - 22 December 2023) (Distance learning) |
| Domestic Tuition Fees ( NZD ) | $2,355.75 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Restriction
- CMBA 502
- Limited to
- PGDipBusAdmin, MBA, PGDipHealMgt, MHealSc, PGCertEM, PGDipEM, PGDipFBLM, MFBLM
- Eligibility
- Enrolments for this paper require departmental permission. View more information about departmental permission.
- Contact
- More information link
For information on the parallel paper available for the Chinese Language version of the MBA, please see CMBA502
- Teaching staff
Convenor: mba.manager@otago.ac.nz
- Teaching Arrangements
The Distance Learning offering of this paper is taught remotely.
- Textbooks
Textbooks are not required for this paper.
- Graduate Attributes Emphasised
- Global perspective, interdisciplinary perspective, lifelong learning, communication, critical thinking, information literacy, self-motivation, teamwork.
View more information about Otago's graduate attributes. - Learning Outcomes
- This paper acts as a basic introduction to marketing. After covering the purpose of marketing and how marketing fits into the business organisation and into society, the paper goes into consumer learning and decision-making processes and how these may be influenced by marketing activities.
Students who successfully complete the paper will be able:- To understand the concepts of marketing as it applies to business
- To consider the key impacts of marketing in differing economic environments
- To explore the need for market research
- To understand customer behaviour and apply that knowledge to business strategy
- To consider business buying behaviours and their impacts
- To explore segmentation, targeting and positioning and how they impact business
- To understand marketing communications in a number of different forms
- To align new products and pricing strategies within a number of differing businesses
Timetable
Overview
An introduction to marketing fundamental principles, the key impact of marketing in differing economic environments, and marketing communications in different business strategies.
The paper covers fundamental principles of marketing: understanding consumer learning and decision-making processes and how these may be influenced by marketing activities.
About this paper
| Paper title | Markets and Value Creation |
|---|---|
| Subject | Business Administration |
| EFTS | 0.125 |
| Points | 15 points |
| Teaching period(s) | 1st Non standard period (10 June 2024 - 21 July 2024)
(On campus)
6th Non standard period (16 September 2024 - 27 October 2024) (Distance learning) |
| Domestic Tuition Fees ( NZD ) | $2,421.75 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Restriction
- CMBA 502
- Limited to
- PGDipBusAdmin, MBA, PGDipHealMgt, MHealSc, PGCertEM, PGDipEM, PGDipFBLM, MFBLM
- Eligibility
- Enrolments for this paper require departmental permission. View more information about departmental permission.
- Contact
- More information link
For information on the parallel paper available for the Chinese Language version of the MBA, please see CMBA502
- Teaching staff
Convenor: mba.manager@otago.ac.nz
- Teaching Arrangements
The Distance Learning offering of this paper is taught remotely.
- Textbooks
Textbooks are not required for this paper.
- Graduate Attributes Emphasised
- Global perspective, interdisciplinary perspective, lifelong learning, communication, critical thinking, information literacy, self-motivation, teamwork.
View more information about Otago's graduate attributes. - Learning Outcomes
This paper acts as a basic introduction to marketing. After covering the purpose of marketing and how marketing fits into the business organisation and into society, the paper goes into consumer learning and decision-making processes and how these may be influenced by marketing activities.
Students who successfully complete the paper will be able to:- Understand the concepts of marketing as it applies to business
- Consider the key impacts of marketing in differing economic environments
- Explore the need for market research
- Understand customer behaviour and apply that knowledge to business strategy
- Consider business buying behaviours and their impacts
- Explore segmentation, targeting and positioning and how they impact business
- Understand marketing communications in a number of different forms
- Align new products and pricing strategies within a number of differing businesses