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    Identifies and examines key elements of services and evaluates how these may be leveraged by firms within different market contexts to gain competitive advantage.

    About this paper

    Paper title Advanced Topics in Marketing 2
    Subject Business Administration
    EFTS 0.0833
    Points 10 points
    Teaching period 1st Non standard period (1 December 2024 - 31 March 2025) (On campus)
    Domestic Tuition Fees ( NZD ) $1,613.85
    International Tuition Fees Tuition Fees for international students are elsewhere on this website.
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    Teaching staff


    Teaching Arrangements

    The Distance Learning offering of this paper is taught remotely.


    Textbooks are not required for this paper.

    Graduate Attributes Emphasised
    Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Information literacy, Self-motivation, Teamwork.
    View more information about Otago's graduate attributes.
    Learning Outcomes

    Students who successfully complete this paper will:

    • Demonstrate an in-depth understanding of the scope and application of the theories and content of the specific topics being studied
    • Demonstrate independent critical evaluation of data and formation of evidence-based opinions within the specific topic being studied
    • Show an advanced ability to logically analyse international and contemporary issues within the broad field of business and its management
    • Work in a self-directed manner to form independent decisions and judgements in the acquisition and development of business knowledge
    • Apply specific skills (including digital-based) in acquiring, organising, analysing, evaluating and presenting information business and its management


    1st Non standard period (1 December 2024 - 31 March 2025)

    Teaching method
    This paper is taught On Campus
    Learning management system


    Stream Days Times Weeks
    A1 Wednesday 09:00-16:50 5
    Thursday 09:00-16:50 5
    Friday 09:00-16:50 5
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