Overview
Identifies and examines key elements of services and evaluates how these may be leveraged by firms within different market contexts to gain competitive advantage.
This advanced marketing paper delves into the complexities of strategic marketing in contemporary business environments. It emphasises the development and execution of data-driven marketing strategies that align with organisational objectives and respond to dynamic market conditions. Students will engage with cutting-edge topics through case studies, simulations, and group exercises. It builds on the Market and Value Creation core paper and furthers the analytical acumen and skills necessary for driving marketing excellence.
About this paper
| Paper title | Advanced Topics in Marketing 2 |
|---|---|
| Subject | Business Administration |
| EFTS | 0.0833 |
| Points | 10 points |
| Teaching period | 1st Non standard period (1 December 2026 - 31 March 2027) (On campus) |
| Domestic Tuition Fees ( NZD ) | $1,813.27 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Limited to
- MBA
- Eligibility
- Enrolments for this paper require departmental permission. View more information about departmental permission.
- Contact
- Teaching staff
Convener: mba.academicleader@otago.ac.nz
- Teaching Arrangements
The Distance Learning offering of this paper is taught remotely.
- Textbooks
Textbooks are not required for this paper.
- Graduate Attributes Emphasised
- Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Information literacy, Self-motivation, Teamwork.
View more information about Otago's graduate attributes. - Learning Outcomes
Students who successfully complete this paper will:
- Demonstrate an in-depth understanding of the scope and application of the theories and content of the specific topics being studied
- Demonstrate independent critical evaluation of data and formation of evidence-based opinions within the specific topic being studied
- Show an advanced ability to logically analyse international and contemporary issues within the broad field of business and its management
- Work in a self-directed manner to form independent decisions and judgements in the acquisition and development of business knowledge
- Apply specific skills (including digital-based) in acquiring, organising, analysing, evaluating and presenting information business and its management