Overview
Introduces students to qualitative and quantitative data collection, sampling, analysis and the research process.
This paper is designed to provide students with a practical understanding of how to conduct and analyse research. Students will work progressively through the research process using a combination of individual and group exercises to undertake qualitative and quantitative research. The main focus of the paper is on data collection, sampling, data analysis techniques, and data interpretation. By the end of the paper students should be able to undertake their own research using qualitative and/or quantitative methods and interpret the research of others.
About this paper
| Paper title | Research Skills and Methods 2 |
|---|---|
| Subject | Business Studies |
| EFTS | 0.1667 |
| Points | 20 points |
| Teaching period(s) | Semester 2
(On campus)
1st Non standard period (13 April 2026 - 10 July 2026) (Distance learning) |
| Delivery mode | The Distance Learning offering of this paper is taught and assessed remotely |
| Domestic Tuition Fees ( NZD ) | $1,665.83 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Pre or Corequisite
- BSNS 412
- Notes
- Any distance occurrences of this paper are only available to students enrolled in the MSusBus.
- Eligibility
- Enrolments for this paper via Distance require departmental permission. View more information about departmental permission.
- Contact
Dr Joe Cooper: joe.cooper@otago.ac.nz for the online offering.
Professor Lisa McNeill: lisa.mcneill@otago.ac.nz for the on-campus offering.- Teaching staff
Dr Paula O’Kane: paula.okane@otago.ac.nz and Dr Joe Cooper: joe.cooper@otago.ac.nz for the online offering.
Professor Lisa McNeill: lisa.mcneill@otago.ac.nz and Dr John Williams: john.williams@otago.ac.nz for the on-campus offering.- Textbooks
Textbooks are not required for this paper.
- Learning Outcomes
Students who successfully complete the paper will be able to:
- Evaluate a range of data collection tools to design an effective research method
- Assess a range of sampling tools in order to design an effective research method
- Evaluate quantitative and qualitative data analysis procedures in order to undertake appropriate data analysis to meet research needs
- Assess how to present research findings in a context appropriate manner
- Assess and manage ethical and cultural issues relevant to data collection, analysis and the reporting of research
Overview
Introduces students to qualitative and quantitative data collection, sampling, analysis and the research process.
This paper is designed to provide students with a practical understanding of how to conduct and analyse research. Students will work progressively through the research process using a combination of individual and group exercises to undertake qualitative and quantitative research.
The main focus of the paper is on data collection, sampling, data analysis techniques and data interpretation. By the end of the paper students should be able to undertake their own research using qualitative and/or quantitative methods and interpret the research of others.
About this paper
| Paper title | Research Skills and Methods 2 |
|---|---|
| Subject | Business Studies |
| EFTS | 0.1667 |
| Points | 20 points |
| Teaching period(s) | Semester 2
(On campus)
1st Non standard period (19 April 2027 - 16 July 2027) (Distance learning) |
| Delivery mode | The Distance Learning offering of this paper is taught and assessed remotely |
| Domestic Tuition Fees | Tuition Fees for 2027 have not yet been set |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Pre or Corequisite
- BSNS 412
- Notes
- The distance occurrences of this paper are only available to students enrolled in the MSusBus programme and the subject of Human Resource Management (HRM) in the MBus.
- Eligibility
Enrolments for this paper via distance require departmental permission.
- Contact
Dr Joe Cooper for the online offering.
Dr Maddie Judge for the on-campus offering.- Teaching staff
Associate Professor Paula O'Kane and Dr Joe Cooper for the online offering.
Professor Lisa McNeill and Dr Maddie Judge for the on-campus offering.- Textbooks
Required textbook: Saunders, M. N. K., Thornhill, A., & Lewis, P. (2019). Research Methods for Business Students (8th ed.). Pearson Education Limited. Access via the University of Otago Library.
Please note that a free ebook version is available through the University Library.
- Graduate Attributes Emphasised
- Scholarship, Communication, Critical thinking, Ethics, Information literacy, Research, Teamwork.
View more information about Otago's graduate attributes. - Learning Outcomes
Students who successfully complete the paper will be able to:
- Evaluate a range of data collection tools to design an effective research method.
- Assess a range of sampling tools in order to design an effective research method.
- Evaluate quantitative and qualitative data analysis procedures in order to undertake appropriate data analysis to meet research needs.
- Assess how to present research findings in a context-appropriate manner.
- Assess and manage ethical and cultural issues relevant to data collection, analysis and the reporting of research.