Overview
The role, function and scope of marketing as it exists within the firm and also as it relates to other employees and stakeholders, including the process and issues involved in developing and implementing a marketing plan.
About this paper
| Paper title | Marketing - Creating Value For Customers |
|---|---|
| Subject | Business Administration |
| EFTS | 0.125 |
| Points | 15 points |
| Teaching period | Not offered in 2026 (On campus) |
| Domestic Tuition Fees ( NZD ) | $2,538.25 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Limited to
- PGCertEM, PGDipEM
- Eligibility
- Not currently available for open individual enrolment. This paper is currently only taught as a customised option for corporate groups.
- Contact
Covenor: daniel.prain@otago.ac.nz
- Teaching staff
Academic staff varies.
- Textbooks
Textbooks are not required for this paper.
- Graduate Attributes Emphasised
- Interdisciplinary perspective, Communication, Critical thinking, Teamwork.
View more information about Otago's graduate attributes. - Learning Outcomes
- To be advised.
Overview
The role, function and scope of marketing as it exists within the firm and also as it relates to other employees and stakeholders, including the process and issues involved in developing and implementing a marketing plan.
About this paper
| Paper title | Marketing - Creating Value For Customers |
|---|---|
| Subject | Business Administration |
| EFTS | 0.125 |
| Points | 15 points |
| Teaching period | Not offered in 2027 (On campus) |
| Domestic Tuition Fees | Tuition Fees for 2027 have not yet been set |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Limited to
- PGCertEM, PGDipEM
- Eligibility
- Not currently available for open individual enrolment. This paper is currently only taught as a customised option for corporate groups.
- Contact
- To be confirmed.
- Teaching staff
Academic staff varies.
- Textbooks
Textbooks are not required for this paper.
- Graduate Attributes Emphasised
- Interdisciplinary perspective, Communication, Critical thinking, Teamwork.
View more information about Otago's graduate attributes. - Learning Outcomes
- To be advised.