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    Recent developments and issues in consumer behaviour and consumer research.

    About this paper

    Paper title Consumer Behaviour
    Subject Marketing
    EFTS 0.1667
    Points 20 points
    Teaching period Semester 2 (On campus)
    Domestic Tuition Fees ( NZD ) $1,196.41
    International Tuition Fees Tuition Fees for international students are elsewhere on this website.
    Normally available only to postgraduate and/or DipGrad students.
    Teaching staff

    Dr Leah Watkins
    Dr Kirsten Robertson

    Paper Structure
    This paper covers the following themes:
    • Psychographics and Lifestyle Segmentation
    • Personality and Self-Concept
    • Values and Self-Construct
    • Motivations
    • Quality of Life
    • Attitudes
    • Ethical Consumption and Materialism
    Teaching Arrangements

    One 2-hour lecture, each week, for 13 weeks.

    Textbooks are not required for this paper.
    Course outline
    View the course outline for MART 464
    Graduate Attributes Emphasised
    Global perspective, Lifelong learning, Scholarship, Critical thinking, Cultural understanding, Ethics, Information literacy, Research.
    View more information about Otago's graduate attributes.
    Learning Outcomes
    Upon successful completion of the paper, students will be able to:
    • Identify and critique key consumer behaviour theories
    • Explore contemporary issues in consumer behaviour
    • Apply consumer behaviour theory to the investigation of a practical consumer research question
    • Design and present a poster that succinctly communicates research findings


    Semester 2

    Teaching method
    This paper is taught On Campus
    Learning management system


    Stream Days Times Weeks
    L1 Tuesday 12:00-13:50 29-35, 37-42
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