Overview
Communication Research Methods introduces students to important paradigms, principles, and practices used in contemporary research, teaching practical skills useful for postgraduate study and valued in a variety of sectors.
About this paper
| Paper title | Communication Research Methods |
|---|---|
| Subject | Media, Film and Communication |
| EFTS | 0.1500 |
| Points | 18 points |
| Teaching period | Semester 2 (On campus) |
| Domestic Tuition Fees ( NZD ) | $1,103.10 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Prerequisite
- 18 200-level MFCO points or 54 200-level Arts points
- Restriction
- MFCO 205
- Schedule C
- Arts and Music
- Contact
To be advised.
- Teaching staff
- Lecturer and Convener: Dr Rachel Billington
- Textbooks
To be advised.
- Graduate Attributes Emphasised
To be advised.
- Learning Outcomes
To be advised.
Overview
Communication Research Methods introduces students to important paradigms, principles, and practices used in contemporary research, teaching practical skills useful for postgraduate study and valued in a variety of sectors.
Communication Research Methods introduces students to the fundamental assumptions, principles and practices that are used in contemporary communication research. This practical knowledge is highly valued among prospective employers in government, corporate and community sectors. The paper assumes no prior knowledge of social science research and will guide students through to confidently undertake small-scale communication research projects.
About this paper
| Paper title | Communication Research Methods |
|---|---|
| Subject | Media, Film and Communication |
| EFTS | 0.1500 |
| Points | 18 points |
| Teaching period | Semester 1 (On campus) |
| Domestic Tuition Fees | Tuition Fees for 2027 have not yet been set |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Prerequisite
- 18 200-level MFCO points or 54 200-level Arts points
- Restriction
- MFCO 205
- Schedule C
- Arts and Music
- Contact
- Teaching staff
- Lecturer and Convener: Dr Rachel Billington
- Paper Structure
The paper covers two key areas:
- Assumptions, principles and practices, including ethical considerations, associated with quantitative methods used in communication research, and identifying appropriate tools to address a research question or hypothesis.
- Assumptions, principles and practices, including ethical considerations, associated with qualitative methods used in communication research, and identifying appropriate methods to address a research question or issue.
These fundamental research methods are then combined utilising online systems of data collection and analysis to present both quantitative and qualitative results in one research project. The concept of Mixed Methods Research underlies this approach.
- Teaching Arrangements
Lectures and tutorials.
- Textbooks
Course readings will be available on eReserve through Aoroa.
- Graduate Attributes Emphasised
- Scholarship, Communication, Critical thinking, Ethics, Information literacy, Research, Teamwork.
View more information about Otago's graduate attributes. - Learning Outcomes
Students who successfully complete the paper should be able to:
- Use analytical and applied skills to identify a communication problem or issue
- Locate appropriate methods to analyse communication phenomena
- Successfully plan, undertake and report upon a small research project utilising both quantitative and qualitative research methods
- Critically analyse communication research methods and findings reported in the media
- Assessment details
Assessment:
- Research Proposal (25%)
- Media Journal/Blog (15%)
- In-Class Test (20%)
- Research Report (40%)