Event management as a social, cultural, economic and environmental phenomena and as an important aspect of international business and tourism, including the key concepts of events and event tourism and critical evaluation and financial appraisal of how these work in terms of economic development.
This course will help you understand the contribution of event management as a social, cultural, economic and environmental phenomena and as an important aspect of international business and tourism. You will be able to critically evaluate the key concepts of events and event tourism in the context of the study of events, tourism and professional practice. You will use case studies, expert opinions and professional profiles to critically evaluate the role of events in and for society.
In addition, on successful completion students will be able to gain relevant expertise in various aspects of event management including teamwork, leadership, sponsor management, event marketing, event evaluation and project management. The paper contains a mix of theory and experiential learning as students will be required to work in groups to design, market, project manage and implement an event of their own choice.
About this paper
|Semester 2 (On campus)
|Domestic Tuition Fees ( NZD )
|International Tuition Fees
|Tuition Fees for international students are elsewhere on this website.
- TOUR 304
- May not be credited with TOUR420 completed prior to 2018.
Students enrolled for taught master's or PGDip degrees.
- More information link
- Teaching staff
Dr Stu Hayes
- Teaching Arrangements
One 2-hour lecture and one 1-hour tutorial or workshop per week.
While there is no single, essential textbook for TOUR426, there are a number of texts that are likely to be very useful. Students will be advised of relevant texts throughout the course.
- Course outline
The course outline will be available on Blackboard at the start of the course.
- Graduate Attributes Emphasised
- Communication, Critical thinking, Cultural understanding, Research.
View more information about Otago's graduate attributes.
- Learning Outcomes
After completing this paper students will be able to:
- Apply knowledge related to event management and project management for events
- Critically evaluate the key concepts of events and event tourism in the context of the study of events, tourism and professional practice
- Utilise case studies to critically evaluate and financially appraise how events and event tourism work in the real world