Why people eat what they eat.
Consumers are becoming increasingly demanding in what they choose to eat: low-carb, vitamin-enriched, fat-free, organic, sustainably-produced, isotonic, carbon-neutral, fortified, genetically-modified, healthy… and then there’s flavour, safety and affordability. Finding out what people in different markets around the world want, and how to produce it and get it there in top condition is a real challenge for food producers.
That’s where food and agriculture scientists come in. Their goal is to help turn product ideas into reality. Food and Agriculture students learn about the technical, socio-economic and psychological factors influencing food choice, food production, the subtle art of advertising, food labelling and the regulatory environment.