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Peter Gibbard 2022 imageMPhil(Oxf) PhD(ANU)
Senior Lecturer
Director of Business Analytics Programme

Tel +64 3 479 3042
Email peter.gibbard@otago.ac.nz
Room 525, 5th Floor, Otago Business School

Peter's research interests include industrial organisation, competition economics, the economics of search, behavioural economics and discrete-choice econometrics. Before joining the University of Otago in 2020, Peter worked as an economist at the Australian Competition and Consumer Commission and, prior to that, at the Bank of England.

View Peter's research output and CV

Teaching responsibilities

Peter's teaching responsibilities include:

Publications

Gibbard, P. (2025). Journalism in the digital age: Falls in newspaper quality and policy responses. Scottish Journal of Political Economy. Advance online publication. doi: 10.1111/sjpe.70003 Journal - Research Article

Gibbard, P., Grubb, C., & Wesselbaum, D. (2025). Cost pass-through in the retail electricity market: Vertically integrated versus independent retailers. Energy Economics. Advance online publication. doi: 10.1016/j.eneco.2025.108392 Journal - Research Article

Gibbard, P., & Sadlier, K. (2025). Optimal adaptive Bayesian design in choice experiments: Performance for the population versus individuals. Marketing Letters. Advance online publication. doi: 10.1007/s11002-025-09768-4 Journal - Research Article

Gibbard, P. (2024). The economics of platforms: Ad platforms, zero prices and network effects [Digital platform services inquiry 2020-25]. Commissioned by Australian Competition and Consumer Commission (ACCC). 26p. Commissioned Report for External Body

Gibbard, P., & Grubb, C. (2024). Retail electricity prices in New Zealand: Recent trends and the relationship to market shares. New Zealand Economic Papers, 58(3), 288-298. doi: 10.1080/00779954.2024.2339378 Journal - Research Article

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