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Internal resources

Approved Māori signage (translations)

For translations of University names and commonly-used terms.

Brand Guide

Detailed information about the University of Otago brand, sub-brands, and logo requests.

Choosing a website banner image

Banner images are used as the masthead on each page of a website.

CMS Editors Toolkit

For users of the Oracle Content Management System (CMS) that powers most Otago websites.

Event Support Request Form

Please complete this Word document and return it to your marketing adviser.


The University uses fonts from the Amsi Pro, Bodoni STD Roman, Minon Pro, and Open Sans families.

Image Library

High-res professional photos of our students, staff, and campuses.

PowerPoint templates

Download standard or widescreen University-branded templates. See also Safe fonts in PowerPoint.

Preparing for a photoshoot

A list of things to consider before being photographed including tips on what to wear, what to bring with you, and relaxing in front of the camera.


How to pronounce ‘Otago’ and ‘Dunedin’ (MP3 audio file).

Talent Release Form

Photos that feature people require a talent release from the individual(s) concerned. This allows us to use their image in promotional materials legally.

Website Audit Checklist

A checklist designed for departmental administrators to assess their website and ensure it is up to date.

Writing Style Guide

Writing style refers to the ways an author chooses to write to their readers. Style is not a matter of right and wrong, but of what is appropriate for a particular setting and audience. The Writing Style Guide is designed to help ensure writing style – whether for internal or external audiences, written for print or online – is consistent and maintains a professional standard across the Unviersity.

Zoom backgrounds

Zoom’s virtual background feature allows you to display an image or video as your background during a Zoom meeting.

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External resources

Address and Postcode Finder

Find the correct syntax and postcode for any physical or postal address in New Zealand.

Fowler’s Dictionary of Modern English Usage

Online version of this definitive guide to English usage. Free if you’re on the University Network.

Hemmingway App

A free web service to analyse your writing and alert you to complex sentences and common errors.

Te Aka Māori Dictionary

As well as the words one would expect in a traditional dictionary, Te Aka has encyclopaedic entries including the names of plants and animals, stars, planets and heavenly bodies, important Māori people, key ancestors of traditional narratives, tribal groups and ancestral canoes. Māori names for institutions, country names, place names and other proper names are also provided. There are also explanations of key concepts central to Māori culture.

The New Zealand Oxford Dictionary

Online version of the first large-scale English dictionary especially prepared for New Zealand users. Free if you’re on the University Network.

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