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Tony Garry image 2021
Area of specialisation
  • Services Marketing
  • Relational marketing
  • Emergent Technologies
Faculty / key office
  • MBA Academic Leader
  • 1. PhD (University of Nottingham)
  • 2. Masters of Science (Coventry University)
  • 3. Diploma in Marketing (Chartered Institute of Marketing)
  • 4. BA (Hons) Business Studies (Manchester Metropolitan University)
  • Postgraduate 5. Certificate in Education (HE) (Cardiff University)
Contact Email Address

International teaching and industry experience

Prior to moving into academia, Tony worked in both the public and private sector with organisations as diverse as Hewlett Packard, BT, the Greater London Council (GLC) and Neville Russell accountants. This enables him to bring both experience and understanding of commercial work practices in his teaching. Prior to moving to the University of Otago, Tony worked for the University of Canterbury (Christchurch) and De Montfort University in the UK.


My main research interests focus on the interface between services and emergent technologies and investigates the determinants and consequences of actor engagement, interactivity, and connectivity within online, offline and emergent contexts. Research highlights:

  • 35 Refereed Journal Articles
  • 65 Conference Articles
  • 3 Journal Guest Editorials
  • 1 Co-authored Book
  • 7 Book Chapters
  • Emerald Publishers Literati Network Awards for Excellence - All awards relate to ABDC A-rated:
    1. Outstanding Paper of the Year (2016)
    2. Highly Commended Papers (2019, 2018)
    3. Outstanding Reviewer of the Year Awards (2022, 2018, 2015)
  • 4 Best In Track Conference Paper Awards (2018, 2007, 2007, 2003)
  • Supervised eight Doctoral Students to Completion

Why Tony enjoys teaching in the MBA programme

There is such a diversity of professional backgrounds and wealth of experience among the students that do the MBA. The challenge Tony enjoys is leveraging this so the students get the most from sharing their experiences and learning from each other. Tony also enjoys learning from this students himself!

Global perspective in his teaching

Marketing challenges are increasingly global in nature and this is reflected in both the topics covered on the course and the solutions students must identify to address these. Fortunately, the MBA consists of students who come from and have worked within a diverse range of global cultures and are able to provide unique and relevant insights perspectives to solving these challenges.

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