Ara Tiatia Webinar Series – Advocacy to Action Across the Cancer Spectrum
Sunsmart or Sunslack – a closer look at UV protection in Aotearoa New Zealand
Dr Bronwen McNoe (University of Otago) and Gemma Bevan (Cancer Society NZ)
Dr Bronwen McNoe and Gemma Bevan share insights from a nationally representative survey of New Zealanders, exploring what people know, believe, and do when it comes to sun protection and UV exposure. It highlights public attitudes, behaviours, and gaps in understanding, and outlines what needs to change to better protect our communities under the sun.
The session also touches on how these insights informed the development of a new GenZ skin cancer prevention campaign, recognising that persistently high skin cancer rates in Aotearoa New Zealand point to a gap between knowledge and behaviour that traditional approaches are no longer closing.