The Diploma for Graduates (DipGrad) endorsed in Creative Marketing offers a flexible and inclusive option for studying at the University of Otago. The programme encompasses a wide range of marketing topics, including consumer behaviour, strategic marketing and evaluation, as well as digital media production and storytelling.
Beyond the core marketing papers – MART 333, one of MART 449 or MART 469, and a MART 300-level paper – you can include papers in any other subject and build a creative portfolio that suits your individual interests.
While this endorsement provides opportunities to apply creative marketing communication in diverse fields, there is a key emphasis on leveraging creative marketing for positive outcomes such as sustainable development, environmental conservation and social change.
For more information, contact:
Dr Wiebke Finkler
Department of Marketing
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Regulations on this page are taken from the 2023 Calendar and supplementary material.