Dr Stu Hayes, Tourism staff profiles, Department of Tourism

Lecturer

Office OBS9.04
Tel +64 3 479 7693
Email stu.hayes@otago.ac.nz

Background

Dr Stu Hayes joined the department as a Lecturer in 2021. He holds a PhD in tourism (University of Otago), a Masters in tourism (University of Otago) and a Bachelor's degree in tourism studies (University of Central Lancashire).

Stu’s research primarily focuses on higher tourism education and its transformative potential. He also explores the intersection of tourism, recreation, and natural resource management. In connection with this, Stu has led several consultancy projects with Fish and Game New Zealand, including a recent economic impact analysis of the Te Manahuna Mackenzie Basin hydro canal fishery.

From 2020 to 2023, he served as a Research Fellow on the Royal Society of New Zealand Marsden-funded project Good Nature, Bad Nature.

More recently, Stu has begun investigating the role of technology in tourism—examining how and why different technologies are used, along with their limitations and potential. He is also exploring the feasibility of social tourism in New Zealand, particularly its ability to enhance access to travel for underserved populations while contributing to the development of resilient and inclusive communities.

Stu's research has been published in leading academic journals across tourism, education and recreation

Stu currently teaches postgraduate courses related to events management and ‘business for good’ in the 21st century. At the undergraduate level, he teaches subjects in event management and ecotourism. In recognition of teaching and research excellence, Stu was awarded Best Professional Practice Fellow at the 2020 Otago Business School Awards. This was followed in 2022 with the award for Outstanding Early Career Researcher and, in 2023, with the award for Excellence in Teaching. Stu also brings to his teaching role over 15 years of tourism industry experience, having previously worked for different tourism organisations throughout the UK and Europe.

Stu is the current Chair of DunedinHOST, the primary industry body for tourism operators in and around Dunedin, New Zealand. He also sits on the Editorial Advisory Boards for Annals of Tourism Research, Journal of Hospitality, Leisure, Sport & Tourism Education, and SCHOLE: A Journal of Leisure Studies and Recreation Education.

Current PhD/DBA supervision

Yilin Li – The role of tourism live streaming in the tourist experience
Rachel Dyah Wiastuti – Empowering the “UNWTO Global Code of Ethics for Tourism” as a Holistic Approach for Tourism Higher Education
Joshu Ajoon – Education for regenerative tourism change
Ratih Tunjungsari – How ‘sharing’ is the sharing economy: the case Virtual Hotel Operators in Indonesia
Parina Yamjal – Spiritually Intelligent Leadership in Hybrid Work Model

Completed Master's supervision

Ying Zhang – The role of wine in the leisure lives of young Chinese
Yilin Li – Comparing the influences of tourism live streaming and tourism short form video on tourists’ experiences.

Publications

Hayes, S. (2026). Why are “you” moving around so much? In R. A. Mowatt, P. Torabian & F. Higgins-Desbiolles (Eds.), Handbook of justice, equity, diversity and inclusion in tourism. (pp. 325-340). Cheltenham, UK: Edward Elgar. doi: 10.4337/9781035311347.00035 Chapter in Book - Research

Coetzee, W. J. L., McKeeman, H., & Hayes, S. (2026). Towards creating belonging for the LGBTTQIA2S + community in Liminoid leisure event spaces. Annals of Leisure Research. Advance online publication. doi: 10.1080/11745398.2026.2651332 Journal - Research Article

Wiastuti, R. D., Lovelock, B., & Hayes, S. (2026). Conceptualising the potential value of international accreditation for tourism and hospitality education. Current Issues in Tourism. Advance online publication. doi: 10.1080/13683500.2026.2652412 Journal - Research Article

McKeeman, H., Hayes, S., & Tucker, H. (2026). Problematising inclusivity in regenerative tourism planning. Journal of Sustainable Tourism. Advance online publication. doi: 10.1080/09669582.2026.2621206 Journal - Research Article

Tunjungsari, K. R., Hayes, S., & Carr, N. (2025). Critical reflections on performing the dramaturgy in research interviews. Qualitative Research. Advance online publication. doi: 10.1177/14687941251390789 Journal - Research Other

2026

Chapter in Book - Research

Journal - Research Article

2025

Journal - Research Article

Hayes, S., Holmes, G., & Snyders, K. (2025). Exploring the potential of arts-based learning and assessment in tourism education. Journal of Hospitality, Leisure, Sport & Tourism Education, 37, 100574. doi: 10.1016/j.jhlste.2025.100574

Hayes, S., Lovelock, B., & Carr, A. (2025). ‘They sure do have a pretty colour palette!’: The problematic promotion of invasive species as tourism icons. Tourism Recreation Research, 50(1), 39-57. doi: 10.1080/02508281.2023.2199613

Journal - Research Other

2024

Chapter in Book - Research

Nautiyal, R., & Hayes, S. (2024). Factors influencing changes to traditional folklore and cultural festivals. In A. S. Jepson, R. Stadler & T. Walters (Eds.), Reimagining community festivals and events: Critical and interdisciplinary perspectives. (pp. 53-69). Abingdon, UK: Routledge. doi: 10.4324/9781003429760-5

Ajoon, E. J., & Hayes, S. (2024). Resilience and loyalty in the face of adversity: A case of local employees in Kerala's backwater tourism. In T. Abdullah & R. Polus (Eds.), Tourism case studies: Asia-pacific region. (pp. 218-228). Wallingford, UK: CAB International. doi: 10.1079/9781800628687.0000

Journal - Research Article

Ajoon, E. J., & Hayes, S. (2024). Resilience and loyalty in the face of adversity: A case of local employees in Kerala’s backwater tourism. Tourism Cases. doi: 10.1079/tourism.2024.0021

Li, Y., & Hayes, S. (2024). Comparing the influences of tourism live streaming and short-form video for young Chinese: A qualitative investigation. Journal of China Tourism Research, 20(1), 167-191. doi: 10.1080/19388160.2023.2183922

Conference Contribution - Published proceedings: Abstract

Rangus, M., Hayes, S., & Tucker, H. (2024). Microcredentials for philosophic practice in tourism? In Á. T. Moya, T. Furunes & L. K. Kvalsvik (Eds.), Proceedings of the 32nd Nordic Symposium on Tourism and Hospitality Research. (pp. 79-80). University of Stavanger. Retrieved from https://www.northors.aau.dk/#past-nordic-symposia:

Hayes, S., Albrecht, J., & Gharibi, N. (2024). Technology use in nature-based tourism: Insights from New Zealand. Proceedings of the Tourism, Hospitality and Events INternational Conference (THE INC): Technology Enabled Competitiveness and Experiences in Tourism, Hospitality and Events. (pp. 27-28). Amsterdam, Netherlands: Association of Tourism, Hospitality and Events Networks in Academia (ATHENA). [Abstract]

Commissioned Report for External Body

Hjelte, J., Lovelock, B., Hayes, S., & Kahui, V. (2024). Economic impact assessment: Te Manahuna Mackenzie Basin hydro canals. Commissioned by Central South Island Fish & Game Council. Dunedin, New Zealand: Centre for Recreation Research, University of Otago. 26p.

Working Paper; Discussion Paper; Technical Report

McKeeman, H., Coetzee, W., & Hayes, S. (2024). Inclusive leisure for the LGBTTQIA2S+ community in Aotearoa New Zealand. (pp. 1-46). Dunedin, New Zealand: Department of Tourism, Otago Business School, University of Otago.

2023

Commissioned Report for External Body

Hayes, S., Lovelock, B., & Madani, M. (2023). Women anglers in Aotearoa New Zealand: Understanding women’s participation in, and perspectives of, freshwater fishing. Commissioned by New Zealand Fish and Game Council. Dunedin, New Zealand: Centre for Recreation Research, University of Otago. 136p.

2022

Journal - Research Article

Hayes, S., & Tucker, H. (2022). Remaking a case for Philosophic Practitioner education. Annals of Tourism Research, 94, 103404. doi: 10.1016/j.annals.2022.103404

Journal - Research Other

Hayes, S. (2022). A foot and mouth outbreak in NZ would affect more than agriculture: Tourism needs a plan too. The Conversation. Retrieved from https://theconversation.com/a-foot-and-mouth-outbreak-in-nz-would-affect-more-than-agriculture-tourism-needs-a-plan-too-188150

Conference Contribution - Verbal presentation and other Conference outputs

Hayes, S., & Tucker, H. (2022, November). Lessons learned from emergency 'hybrid' teaching curing Covid-19. Verbal presentation at the COVID-19’s Impact on Teaching and Learning at the University of Otago: Lessons Learned Symposium, Dunedin, New Zealand.

2021

Chapter in Book - Research

Hayes, S., & Lovelock, B. (2021). Recreational displacement: The case of anglers on the Greenstone River, New Zealand. In J. N. Albrecht (Ed.), Managing visitor experiences in nature-based tourism. (pp. 94-108). Wallingford, UK: CABI. doi: 10.1079/9781789245714.0008

Journal - Research Article

Hayes, S., & Tucker, H. (2021). Using synchronous hybrid pedagogy to nurture a community of inquiry: Insights from a tourism Master’s programme. Journal of Hospitality, Leisure, Sport & Tourism Education, 29, 100339. doi: 10.1016/j.jhlste.2021.100339

Hayes, S. (2021). Socialising students for Philosophic Practice? An analysis of learning outcomes in tourism taught Master's programmes. Journal of Hospitality, Leisure, Sport & Tourism Education, 29, 100274. doi: 10.1016/j.jhlste.2020.100274

Tucker, H., & Hayes, S. (2021). Decentring scholarship through learning with/from each ‘other’. Tourism Geographies, 23(4), 704-724. doi: 10.1080/14616688.2019.1625070

2020

Journal - Research Article

Tripathi, A., Hayes, S., & Tucker, H. (2020). In search of ‘Other’ voices: On the need for non-Western (auto)ethnographic/(auto)biographical accounts of tourist culture. Journal of Qualitative Research in Tourism, 1(1), 112-120. doi: 10.4337/jqrt.2020.01.06

Lovelock, B., & Hayes, S. (2020). Challenges associated with implementing discriminatory pricing: The case of international tourist anglers in New Zealand. Tourism Recreation Research, 45(3), 351-363. doi: 10.1080/02508281.2019.1704500

Hayes, S., Tucker, H., & Golding, C. (2020). Exploring ‘deep learning’ during an international tourism field school. Journal of Hospitality, Leisure, Sport & Tourism Education, 26, 100229. doi: 10.1016/j.jhlste.2019.100229

Awarded Doctoral Degree

Hayes, S. P. (2020). A critical analysis of tourism taught master's education (PhD). University of Otago, Dunedin, New Zealand. Retrieved from http://hdl.handle.net/10523/10219

2019

Journal - Research Other

Hayes, S. (2019). A reflexive journey through curriculum space(s). Journal of Teaching in Travel & Tourism, 19(1), 39-52. doi: 10.1080/15313220.2018.1560530

Commissioned Report for External Body

Hayes, S., & Lovelock, B. (2019). Angler displacement on and from pressure-sensitive rivers in Otago and Southland. Commissioned by Southland and Otago Fish and Game Councils. Dunedin, New Zealand: Centre for Recreation Research, Department of Tourism, University of Otago. 174p.

2018

Chapter in Book - Research

Hayes, S., & Lovelock, B. (2018). Warning signs over water: Angling tourists' perceptions of change in southern waters. In M. Strack, N. Wheen, B. Lovelock & A. Carr (Eds.), Riverscapes: Research essays on the social context of southern catchments of Aotearoa New Zealand. (pp. 81-93). Dunedin, New Zealand: University of Otago.

Hayes, S., & Tucker, H. (2018). Qualitative research skill training: Learning ethnography in the field. In P. Mura & C. Khoo-Lattimore (Eds.), Asian qualitative research in tourism: Ontologies, epistemologies, methodologies, and methods. (pp. 139-151). Singapore: Springer. doi: 10.1007/978-981-10-7491-2_7

Conference Contribution - Published proceedings: Abstract

Hayes, S. (2018). Aiming for philosophic practice? The outlook of tourism taught Master's programmes. Proceedings of the Higher Education Development Centre (HEDC) Symposium: Celebrating Higher Education. (pp. 26). Retrieved from https://www.otago.ac.nz/hedc

2017

Journal - Research Article

Carr, N., & Hayes, S. (2017). A comparison of tourism PhD Students' publication records and university of study [Research note]. Tourism Management Perspectives, 23, 151-153. doi: 10.1016/j.tmp.2017.06.005

Carr, N., & Hayes, S. (2017). An analysis of tourism PhD students’ publication records against the background of “publish or perish” [Research note]. Anatolia, 28(2), 276-278. doi: 10.1080/13032917.2017.1306715

Hayes, S., & Lovelock, B. (2017). ‘Demystifying’ worldmaking: Exploring New Zealand’s clean and green imaginary through the lens of angling tourists. Tourism Recreation Research, 42(3), 380-391. doi: 10.1080/02508281.2016.1265235

Carr, N., & Hayes, S. (2017). An analysis of trends in Ph.D. research in tourism. Tourism Recreation Research, 42(1), 32-44. doi: 10.1080/02508281.2016.1237412

Conference Contribution - Published proceedings: Full paper

Hayes, S. (2017). Tourism education: A critical analysis. In C. Lee, S. Filep, J. N. Albrecht & W. J. L. Coetzee (Eds.), Proceedings of the 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference. (pp. 917-920). Dunedin, New Zealand: Department of Tourism, University of Otago. [Full Paper]

2016

Working Paper; Discussion Paper; Technical Report

Hayes, S., & Lovelock, B. (2016). Analysis of the recreational freshwater angling behaviours of overseas visitors to New Zealand. (pp. 1-108). Dunedin, New Zealand: Centre for Recreation Research, Otago Business School University of Otago.

Background

Current PhD/DBA supervision

Completed Master's supervision

Publications

2026

Chapter in Book - Research

Journal - Research Article

2025

Journal - Research Article

Journal - Research Other

2024

Chapter in Book - Research

Journal - Research Article

Conference Contribution - Published proceedings: Abstract

Commissioned Report for External Body

Working Paper; Discussion Paper; Technical Report

2023

Commissioned Report for External Body

2022

Journal - Research Article

Journal - Research Other

Conference Contribution - Verbal presentation and other Conference outputs

2021

Chapter in Book - Research

Journal - Research Article

2020

Journal - Research Article

Awarded Doctoral Degree

2019

Journal - Research Other

Commissioned Report for External Body

2018

Chapter in Book - Research

Conference Contribution - Published proceedings: Abstract

2017

Journal - Research Article

Conference Contribution - Published proceedings: Full paper

2016

Working Paper; Discussion Paper; Technical Report

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