Professor Janet Hoek, Our people, University of Otago, Wellington, University of Otago, New Zealand

Professor Janet Hoek thumbnail BA(Hons - first class), MA(Distinction), Dip.Bis.Admin(Distinction), PhD

Co-Director ASPIRE2025

Contact Details
Research Interests and Activities
Publications

Contact Details

Tel: +64 3 479 7692
Email: janet.hoek@otago.ac.nz

Research Interests and Activities

Janet’s first degrees were in English Literature and she also studied Botany, Zoology, Microbiology, and French. Her Honours research examined nineteenth century poetry and she explored irony Beowulf, a very early medieval poem, in her Masterate thesis. She later completed a post-graduate diploma in marketing and her PhD examined question wording effects in surveys. Janet’s is co-Director of ASPIRE 2025, a University of Otago Research Theme whose members undertake research supporting the Government’s smokefree 2025 goal.

Janet has led several Health Research Council projects. Her work has examined plain (or standardised) packaging and tobacco branding, and informed policy in New Zealand and internationally; a subsequent study project examined novel on-pack tobacco warnings. She led a feasibility study assessing ‘smart’ e-cigarettes and is currently project examining how to encourage full transition from smoking to e-cigarettes among smokers while deterring uptake among non-smokers. Janet has been an AI on HRC-funded obesity studies, including a novel project – Kids’ Cam – that examines food marketing in children’s environments.

Along with several public health colleagues and key external partners, Janet has just received funding for an HRC programme: Whakahā o Te Pā Harakeke (Realising the vision for a smokefree future), and a further project, which will examine interventions to promote and support cessation among RYO users. Janet has also received funding from the Royal Society Marsden Fund; she led a project that critically evaluated tobacco industry arguments framing smoking as an “informed choice”. Janet is currently leading a second Marsden study probing identity shifts as smokers adopt vaping and potentially become both smoke- and vape-free.

Janet has been a member of several NGO and government advisory groups, provided evidence to government and Select Committees, and was a member of an Australian government expert advisory group overseeing the introduction of plain packaging. She has sat on several research grant and selection committees, as well as strategy development and policy groups. She was Deputy Chair of the 2018 PBRF Business and Economics panel.

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Publications

Gendall, P., & Hoek, J. (2023). Regulating flavours and flavour delivery technologies: An analysis of menthol cigarettes and RYO tobacco in Aotearoa New Zealand [Brief report]. Tobacco Control. Advance online publication. doi: 10.1136/tc-2022-057823

Hoek, J., Graham-DeMello, A., & Wilson, N. (2023). Perceptions of illicit tobacco sources following a proposed reduction in tobacco availability: A qualitative analysis of New Zealanders who smoke. Nicotine & Tobacco Research. Advance online publication. doi: 10.1093/ntr/ntad034

Hoek, J. (2023). Marketers are targeting teens with cheap and addictive vapes: 9 ways to stem rising rates of youth vaping. The Conversation. Retrieved from https://theconversation.com/marketers-are-targeting-teens-with-cheap-and-addictive-vapes-9-ways-to-stem-rising-rates-of-youth-vaping-198291

Graham-DeMello, A., & Hoek, J. (2023). How do people who smoke perceive a tobacco retail outlet reduction policy in Aotearoa New Zealand? A qualitative analysis. Tobacco Control. Advance online publication. doi: 10.1136/tc-2022-057834

Cochran, C., Robertson, L., & Hoek, J. (2023). Online marketing activity following New Zealand's vaping legislation. Tobacco Control, 32, 263-264. doi: 10.1136/tobaccocontrol-2021-056750

Hoek, J., & McLean, R. (2010). Changing food environment and obesity: An overview. In J. Pearce & K. Witten (Eds.), Geographies of obesity: Environmental understandings of the obesity epidemic. (pp. 57-78). Farnham, UK: Ashgate.

Chapter in Book - Research

Journal - Research Article

Beaglehole, B., Williman, J., Bell, C., Stanley, J., Jenkins, M., Gendall, P., Hoek, J., Rapsey, C., & Every-Palmer, S. (2022). Thriving in a pandemic: Determinants of excellent wellbeing among New Zealanders during the 2020 COVID-19 lockdown: A cross-sectional survey. PLoS ONE, 17(3), e0262745. doi: 10.1371/journal.pone.0262745

Journal - Research Article

Blank, M.-L., & Hoek, J. (2022). Navigating social interactions and constructing vaping social identities: A qualitative exploration with New Zealand young adults who smoke. Drug & Alcohol Review. Advance online publication. doi: 10.1111/dar.13542

Journal - Research Article

Brennan, E., Dunstone, K., Vittiglia, A., Mancuso, S., Durkin, S., Slater, M. D., Hoek, J., … Wakefield, M. (2022). Testing the effectiveness of alcohol health warning label formats: An online experimental study with Australian adult drinkers. PLoS ONE, 17(12), e0276189. doi: 10.1371/journal.pone.0276189

Journal - Research Article

Fenton, E., Robertson, L., & Hoek, J. (2022). Ethics and ENDS. Tobacco Control. Advance online publication. doi: 10.1136/tobaccocontrol-2021-057078

Journal - Research Article

Gendall, P., Gendall, K., Branston, J. R., Edwards, R., Wilson, N., & Hoek, J. (2022). Going 'super value' in New Zealand: Cigarette pricing strategies during a period of sustained annual excise tax increases. Tobacco Control. Advance online publication. doi: 10.1136/tc-2021-057232

Journal - Research Article

Hoek, J., Gendall, P., Eckert, C., Louviere, J., Ling, P., & Popova, L. (2022). Analysis of on-pack messages for e-liquids: A discrete choice study. Tobacco Control, 31, 534-542. doi: 10.1136/tobaccocontrol-2020-056033

Journal - Research Article

Hoek, J., Lee, E., Teddy, L., Fenton, E., Ball, J., & Edwards, R. (2022). How do New Zealand youth perceive the smoke-free generation policy? A qualitative analysis. Tobacco Control. Advance online publication. doi: 10.1136/tc-2022-057658

Journal - Research Article

Lee, E., Hoek, J., Fenton, E., Joshi, A., Evans-Reeves, K., & Robertson, L. (2022). An analysis of arguments advanced via Twitter in an advocacy campaign to promote electronic nicotine delivery systems (ENDS). Nicotine & Tobacco Research. Advance online publication. doi: 10.1093/ntr/ntac237

Journal - Research Article

Robertson, L., Hoek, J., & Blank, M.-L. (2022). A qualitative analysis of electronic nicotine delivery systems (ENDS) uptake and use among young adult never-smokers in New Zealand. PLoS ONE, 17(5), e0268449. doi: 10.1371/journal.pone.0268449

Journal - Research Article

Robertson, L., Sanford, K.-R., Waa, A., & Hoek, J. (2022). A qualitative analysis of the experiences of people who resumed smoking following exclusive electronic nicotine delivery systems use. Nicotine & Tobacco Research. Advance online publication. doi: 10.1093/ntr/ntac157

Journal - Research Article

Wilson, N., Hoek, J., Nghiem, N., Summers, J., Grout, L., & Edwards, R. (2022). Modelling the impacts of tobacco denicotinisation on achieving the Smokefree 2025 goal in Aotearoa New Zealand. New Zealand Medical Journal, 135(1548), 65-76. Retrieved from https://www.nzma.org.nz/journal

Journal - Research Article

Barbalich, I., Gartner, C., Edwards, R., & Hoek, J. (2021). New Zealand smokers’ perceptions of tobacco endgame measures: A qualitative analysis. Nicotine & Tobacco Research. Advance online publication. doi: 10.1093/ntr/ntab161

Journal - Research Article

Blank, M.-L., & Hoek, J. (2021). Choice and variety-seeking of e-liquids and flavour categories by New Zealand smokers using an electronic cigarette: A longitudinal study. Nicotine & Tobacco Research, 23(5), 798-806. doi: 10.1093/ntr/ntaa248

Journal - Research Article

Blank, M.-L., Hoek, J., & Gendall, P. (2021). New Zealand roll-your-own smokers' reaction to novel roll-your-own tobacco packaging warning labels. Drug & Alcohol Review, 40, 1092-1100. doi: 10.1111/dar.13280

Journal - Research Article

Blank, M.-L., Hoek, J., & Gendall, P. (2021). Roll-your-own smokers' reactions to cessation-efficacy messaging integrated into tobacco packaging design: A sequential mixed-methods study. Tobacco Control, 30, 405-412. doi: 10.1136/tobaccocontrol-2019-055570

Journal - Research Article

Brillinger, J., Marsh, L., & Hoek, J. (2021). Bar atmospherics and smoking: A qualitative analysis of New Zealand young adult smokers. Nicotine & Tobacco Research, 23(4), 724-731. doi: 10.1093/ntr/ntaa227

Journal - Research Article

Conner, T. S., Zeng, J., Blank, M.-L., He, V., & Hoek, J. (2021). A descriptive analysis of transitions from smoking to electronic nicotine delivery system (Ends) use: A daily diary investigation. International Journal of Environmental Research & Public Health, 18(12), 6301. doi: 10.3390/ijerph18126301

Journal - Research Article

Haggart, K., Robertson, L., Blank, M.-L., Popova, L., & Hoek, J. (2021). It's just steam: A qualitative analysis of New Zealand ENDS users' perceptions of secondhand aerosol. Tobacco Control, 30, 30-35. doi: 10.1136/tobaccocontrol-2019-055368

Journal - Research Article

Jenkin, G., McIntosh, J., Hoek, J., Mala, K., Paap, H., Peterson, D., Marques, B., & Every-Palmer, S. (2021). There's no smoke without fire: Smoking in smoke-free acute mental health wards. PLoS ONE, 16(11), e0259984. doi: 10.1371/journal.pone.0259984

Journal - Research Article

Jenkins, M., Hoek, J., Jenkin, G., Gendall, P., Stanley, J., Beaglehole, B., Bell, C., Rapsey, C., & Every-Palmer, S. (2021). Silver linings of the COVID-19 lockdown in New Zealand. PLoS ONE, 16(4), e0249678. doi: 10.1371/journal.pone.0249678

Journal - Research Article

Mancuso, S., Brennan, E., Dunstone, K., Vittiglia, A., Durkin, S., Thrasher, J. F., Hoek, J., & Wakefield, M. (2021). Australian smokers’ sensory experiences and beliefs associated with menthol and non-menthol cigarettes. International Journal of Environmental Research & Public Health, 18(11), 5501. doi: 10.3390/ijerph18115501

Journal - Research Article

Martin, D. M., Ferguson, S., Hoek, J., & Hinder, C. (2021). Gender violence: Marketplace violence and symbolic violence in social movements. Journal of Marketing Management, 37(1-2), 68-83. doi: 10.1080/0267257X.2020.1854330

Journal - Research Article

Shultz, II, C. J., Hoek, J., Lee, L., Leong, W. L., Srinivasan, R., Viswanathan, M., & Wertenbroch, K. (2021). JPPM’s global perspective and impact: An agenda for research on marketing and public policy. Journal of Public Policy & Marketing. Advance online publication. doi: 10.1177/07439156211049216

Journal - Research Article

Sillero-Rejon, C., Leonards, U., Munafò, M. R., Hedge, C., Hoek, J., Toll, B., … Maynard, O. M. (2021). Avoidance of tobacco health warnings? An eye-tracking approach. Addiction, 116(1), 126-138. doi: 10.1111/add.15148

Journal - Research Article

Strickett, E., Robertson, L., Waa, A., Blank, M.-L., Erick, S., & Hoek, J. (2021). A qualitative analysis of Māori and Pacific people's experiences of using electronic nicotine delivery systems (ENDS). Nicotine & Tobacco Research, 23(3), 550-556. doi: 10.1093/ntr/ntaa087

Journal - Research Article

Wakefield, M. A., Dunstone, K., Brennan, E., Vittiglia, A., Scollo, M., Durkin, S. J., Hoek, J., … Samet, J. M. (2021). Australian smokers' experiences and perceptions of recessed and firm filter cigarettes. Tobacco Control, 30, 660-667. doi: 10.1136/tobaccocontrol-2020-055725

Journal - Research Article

Bateman, J., Robertson, L. A., Marsh, L., Cameron, C., & Hoek, J. (2020). An analysis of e-cigarette marketing in New Zealand tobacco retail outlets prior to legislative change. Nicotine & Tobacco Research, 22(7), 1221-1224. doi: 10.1093/ntr/ntz226

Journal - Research Article

Bateman, J., Robertson, L., Marsh, L., Thornley, L., & Hoek, J. (2020). New Zealand tobacco retailers' understandings of and attitudes towards selling Electronic Nicotine Delivery Systems: A qualitative exploration. Tobacco Control, 29, e25-e30. doi: 10.1136/tobaccocontrol-2019-055173

Journal - Research Article

Blank, M.-L., & Hoek, J. (2020). Roll-your-own loose tobacco packaging warning labels: A qualitative study using a novel elicitation method. Tobacco Control, 29, 672-678. doi: 10.1136/tobaccocontrol-2019-055284

Journal - Research Article

Every-Palmer, S., Jenkins, M., Gendall, P., Hoek, J., Beaglehole, B., Bell, C., Williman, J., Rapsey, C., & Stanley, J. (2020). Psychological distress, anxiety, family violence, suicidality, and wellbeing in New Zealand during the COVID-19 lockdown: A cross-sectional study. PLoS ONE, 15(11), e0241658. doi: 10.1371/journal.pone.0241658

Journal - Research Article

Ferguson, S., Brace-Govan, J., Hoek, J., & Mulconroy, M. (2020). Managing smokefree momentum: Young RYO smokers’ responses to tobacco endgame strategies. Journal of Macromarketing, 40(2), 250-265. doi: 10.1177/0276146720920674

Journal - Research Article

Hoek, J., Gendall, P., Blank, M.-L., Robertson, L., & Marsh, L. (2020). Butting out: An analysis of support for measures to address tobacco product waste. Tobacco Control, 29, 131-137. doi: 10.1136/tobaccocontrol-2019-054956

Journal - Research Article

Marsh, L., Cameron, C., Quigg, R., Wood, S., Blank, M.-L., Venter, N., Thomas, L., Robertson, L., Hoek, J., & Sullivan, T. (2020). Is the tobacco 'footfall' argument justified for tobacco purchases in New Zealand convenience stores? Tobacco Control. doi: 10.1136/tobaccocontrol-2020-056032

Journal - Research Article

Blank, M.-L., Hoek, J., George, M., Gendall, P., Conner, T. S., Thrul, J., … Langlotz, T. (2019). An exploration of smoking-to-vaping transition attempts using a "smart" electronic nicotine delivery system. Nicotine & Tobacco Research, 21(10), 1339-1346. doi: 10.1093/ntr/nty093

Journal - Research Article

Carter, M.-A., Signal, L. N., Edwards, R., & Hoek, J. (2019). Competing teammates: Food in New Zealand sports settings. Health Promotion International, 34(4), 803-810. doi: 10.1093/heapro/day035

Journal - Research Article

Gurram, N., Thomson, G., Wilson, N., & Hoek, J. (2019). Electronic cigarette online marketing by New Zealand vendors. New Zealand Medical Journal, 132(1506), 20-33. Retrieved from https://www.nzma.org.nz/journal

Journal - Research Article

Hoek, J., Gendall, P., Eckert, C., Louviere, J., Blank, M.-L., & Thrasher, J. F. (2019). Young adult susceptible non-smokers' and smokers' responses to capsule cigarettes. Tobacco Control, 28, 498-505. doi: 10.1136/tobaccocontrol-2018-054470

Journal - Research Article

Moodie, C., Gendall, P., Hoek, J., MacKintosh, A. M., Best, C., & Murray, S. (2019). The response of young adult smokers and non-smokers in the United Kingdom to dissuasive cigarettes: An online survey. Nicotine & Tobacco Research, 21(2), 227-233. doi: 10.1093/ntr/ntx261

Journal - Research Article

Nee-Nee, J., Sutherland, K., Holland, R., Wilson, M., Ackland, S., Bocock, C., Cartmell, A., Earp, J., Grove, C., Hewson, C., Jeffries, W., Keefe, L., Lockyer, J., Patel, S., Quintans, M., Robbie, M., Teape, L., Yang, J., Wilson, N., Hoek, J., & Thomson, G. (2019). Tobacco pack display at hospitality venues after the introduction of standardised tobacco packaging in New Zealand: A field observation study. BMJ Open, 9, e027868. doi: 10.1136/bmjopen-2018-027868

Journal - Research Article

Robertson, L., Hoek, J., Blank, M.-L., Richards, R., Ling, P., & Popova, L. (2019). Dual use of electronic nicotine delivery systems (ENDS) and smoked tobacco: A qualitative analysis. Tobacco Control, 28(1), 13-19. doi: 10.1136/tobaccocontrol-2017-054070

Journal - Research Article

Signal, L. N., Jenkin, G. L. S., Barr, M., Smith, M., Chambers, T. J., Hoek, J., & Ni Mhurchu, C. (2019). Prime Minister for a day: Children's views on junk food marketing and what to do about it. New Zealand Medical Journal, 132(1492), 36-45. Retrieved from https://www.nzma.org.nz/journal

Journal - Research Article

Gendall, P., Eckert, C., Hoek, J., & Louviere, J. (2018). Estimating the effects of novel on-pack warnings on young adult smokers and susceptible non-smokers. Tobacco Control, 27(5), 519-525. doi: 10.1136/tobaccocontrol-2017-053719

Journal - Research Article

Gendall, P., Hoek, J., & Gendall, K. (2018). Evaluating the emotional impact of warning images on young adult smokers and susceptible non-smokers. Journal of Health Communication, 23(3), 291-298. doi: 10.1080/10810730.2018.1440332

Journal - Research Article

Mostafa, A., Mohammed, H. T., Hussein, W. M., Elhabiby, M., Safwat, W., Labib, S., … Hoek, J. (2018). Plain packaging of waterpipe tobacco? A qualitative analysis exploring waterpipe smokers' and non-smokers' responses to enhanced versus existing pictorial health warnings in Egypt. BMJ Open, 8(10), e023496. doi: 10.1136/bmjopen-2018-023496

Journal - Research Article

Robertson, L., Gendall, P., Hoek, J., Marsh, L., & McGee, R. (2018). Perceptions of financial incentives for smoking cessation: A survey of smokers in a country with an endgame goal. Nicotine & Tobacco Research, 20(12), 1481-1488. doi: 10.1093/ntr/ntx268

Journal - Research Article

Robertson, L., Hoek, J., Blank, M.-L., Richards, R., Ling, P., Popova, L., & McMillan, L. (2018). A qualitative exploration of information-seeking by electronic nicotine delivery systems (ENDS) users in New Zealand. BMJ Open, 8(10), e023375. doi: 10.1136/bmjopen-2018-023375

Journal - Research Article

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