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MART205 Marketing the Professional Practice

Advertising the professional practice; packaging of professional services; measuring and improving client satisfaction; the professional-client relationship; adding value to professional services; building reputation and image; fee setting; ethical issues.

This paper is specifically designed to meet the needs of students studying towards non-Commerce qualifications, especially the BDentTech degree. It provides an introduction to Marketing, by way of lectures, and then applies what is taught in the lectures through a series of tutorials tailored to meet the needs of professional practitioners in general and, specifically, the needs of people in the Dental Profession.
This paper provides an introduction to the marketing environment; customer types; buyer behaviour; market segmentation; and product, pricing, distribution and promotion issues in the context of domestic and international product and service markets. Taking a firm centric perspective, it considers how marketing management creates value for an organisation through the integration of market and customer information.

Paper title Marketing the Professional Practice
Paper code MART205
Subject Marketing Management
EFTS 0.1500
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees (NZD) $813.45
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Prerequisite
108 points
Restriction
MART 112, MARX 205, FOSC 112
Schedule C
Commerce
Course outline
View the course outline for MART 205
Contact
david.bishop@otago.ac.nz
Teaching staff
Dr David Bishop
Teaching Arrangements
Every week students must attend two 50-minute lectures and participate in seven tutorials (50 minutes) when scheduled.
Textbooks
Text books not required for this paper.
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Cultural understanding, Ethics, Environmental literacy, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of this paper, students should be able to appreciate the need to 'market' themselves and their practice and have acquired sufficient understanding of the key issues in marketing that will allow them to better attract and retain clients.

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Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Tuesday 14:00-14:50 28-34, 36-41
Wednesday 14:00-14:50 28-34, 36-41

Tutorial

Stream Days Times Weeks
Attend
T1 Wednesday 15:00-15:50 30-34, 37, 40

Advertising the professional practice; packaging of professional services; measuring and improving client satisfaction; the professional-client relationship; adding value to professional services; building reputation and image; fee setting; ethical issues.

This paper is specifically designed to meet the needs of students studying towards non-Commerce qualifications, especially the BDentTech degree. It provides an introduction to Marketing, by way of lectures, and then applies what is taught in the lectures through a series of tutorials tailored to meet the needs of professional practitioners in general and, specifically, the needs of people in the Dental Profession.
This paper provides an introduction to the marketing environment; customer types; buyer behaviour; market segmentation; and product, pricing, distribution and promotion issues in the context of domestic and international product and service markets. Taking a firm centric perspective, it considers how marketing management creates value for an organisation through the integration of market and customer information.

Paper title Marketing the Professional Practice
Paper code MART205
Subject Marketing Management
EFTS 0.1500
Points 18 points
Teaching period(s) Second Semester, Summer School
Domestic Tuition Fees Tuition Fees for 2018 have not yet been set
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Prerequisite
108 points
Restriction
MART 112, MARX 205, FOSC 112
Schedule C
Commerce
Contact
david.bishop@otago.ac.nz
Teaching staff
Dr David Bishop
Teaching Arrangements
Every week students must attend two 50-minute lectures and participate in seven tutorials (50 minutes) when scheduled.
Textbooks
Text books not required for this paper.
Course outline
View the course outline for MART 205
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Cultural understanding, Ethics, Environmental literacy, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of this paper, students should be able to appreciate the need to 'market' themselves and their practice and have acquired sufficient understanding of the key issues in marketing that will allow them to better attract and retain clients.

^ Top of page

Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Tuesday 14:00-14:50 28-34, 36-41
Wednesday 14:00-14:50 28-34, 36-41

Tutorial

Stream Days Times Weeks
Attend
T1 Wednesday 15:00-15:50 30-34, 37, 40

Summer School

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Wednesday 10:00-11:50 2-7
Wednesday 14:00-15:50 2-7

Tutorial

Stream Days Times Weeks
Attend
T1 Thursday 10:00-10:50 2-7