Marketing students help COVID-hit businesses
Monday, 2 November 2020
Marketing is everywhere and affects most of what we do. It's about creating value and understanding why people consume what they do. It also considers the consequences of consumption from social, ethical and environmental perspectives.
To successfully market a product or service, you need to understand what influences people’s decisions – how people are motivated, what affects and appeals to them, and what is important in their lives. And contrary to popular opinion, you don’t have to be an extrovert to study Marketing!
We offer a high quality marketing programme, with teaching based on the latest research. You’ll also learn some great life skills, like:
The importance of a good communication style.
How to work with, and lead, a team.
The importance of creativity, initiative and good decision-making.
Find out more about Marketing at Otago
Profiles
Dr Rob Aitken brings the savvy eye of a media expert to his current work as a Marketing lecturer at the University of Otago.
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Why is there disparity between what consumers say they would like to do and what they actually do when it comes to sustainable consumption?
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