New research shows retail crime increasing and more violent
Thursday, 7 December 2017
Marketing is everywhere and effects most of what we do. It's about creating value and understanding why people consume what they do. It also considers the consequences of consumption from social, ethical and environmental perspectives.
To successfully market a product or service, you need to understand what influences people’s decisions – how people are motivated, what affects and appeals to them, and what is important in their lives. And contrary to popular opinion, you don’t have to be an extrovert to study Marketing!
We offer a high quality marketing programme, with teaching based on the latest research. You’ll also learn some great life skills, like:
The importance of a good communication style.
How to work with, and lead, a team.
The importance of creativity, initiative and good decision-making.
Find out more about Marketing at Otago
Profiles
Just how do entrepreneurs make decisions about entering international markets? And what can we learn from New Zealand’s most successful high tech exporters?
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One solution is matching what we have to offer with what the visitor understands; by improving the experience of the tourist, they are then encouraged to lengthen their stay.
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