Study Marketing at Otago and learn how to effectively market products and services with teaching based on the latest research.

Marketing is everywhere and effects most of what we do. It's about creating value and understanding why people consume what they do. It also considers the consequences of consumption from social, ethical and environmental perspectives.

To successfully market a product or service, you need to understand what influences people’s decisions – how people are motivated, what affects and appeals to them, and what is important in their lives. And contrary to popular opinion, you don’t have to be an extrovert to study Marketing!

We offer a high quality marketing programme, with teaching based on the latest research. You’ll also learn some great life skills, like:

The importance of a good communication style.

How to work with, and lead, a team.

The importance of creativity, initiative and good decision-making.