Working for a bright future
Thursday, 1 April 2021
Marketing is everywhere and affects most of what we do. It's about creating value and understanding why people consume what they do. It also considers the consequences of consumption from social, ethical and environmental perspectives.
To successfully market a product or service, you need to understand what influences people’s decisions – how people are motivated, what affects and appeals to them, and what is important in their lives. And contrary to popular opinion, you don’t have to be an extrovert to study Marketing!
We offer a high quality marketing programme, with teaching based on the latest research. You’ll also learn some great life skills, like:
The importance of a good communication style.
How to work with, and lead, a team.
The importance of creativity, initiative and good decision-making.
Find out more about Marketing at Otago
Profiles
Dr Rob Aitken brings the savvy eye of a media expert to his current work as a Marketing lecturer at the University of Otago.
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ASPIRE2025 – an interdisciplinary group of tobacco control researchers – conducts research that informs and supports the government’s goal of creating a tobacco-free New Zealand by 2025.
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