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About us

Marketing: the department that makes a difference

The Department of Marketing at Otago understands your needs – whether you’re a student, a researcher or an industry professional wanting to collaborate with us. Marketing is about knowing your audience, striving to meet their needs, and packaging and promoting your products effectively.

Marketing at Otago has:

  • Researched the education market
  • Developed courses that meet market needs and are of a high academic standard
  • Packaged these courses to form a coherent educational programme, and
  • Promoted these courses, our staff and research through various forms of media – including online

That – in a nutshell – is marketing!

Read our Head of Department's welcome.

Marketing at Otago: top quality teachers and world-class researchers

The Department of Marketing teaches all the mainstream marketing concepts and practice you would expect – but we also teach so much more. Students enjoy our courses because they are practical, broad-based, and current.

Strong communication skills. The ability to self-manage, work as part of a team – and manage others. Creativity and initiative. Confident decision-making abilities. All these qualities make our graduates more attractive to employers.

We are a large department, with a rich tradition of topical and diverse research. Our undergraduate and postgraduate courses all benefit from a research-led approach. Our staff bring a wide range of academic and practical industry-based experience to the Department of Marketing, both from New Zealand and overseas.

Your future career in Marketing

The Department of Marketing understands the demands of industry and society. We understand what you need from us in order to embark upon a career. Our graduates leave well equipped to work in a huge variety of roles, and usually earn above-average salaries.

Join us for ‘the Department of Marketing experience’. Let us prepare you for a career in marketing!