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The Department of Marketing has a strong research focus and is one of Australasia's largest, most productive and successful departments. We develop and deliver large-scale, longitudinal research projects across a wide range of marketing topics.

Our research approach

The Department of Marketing recognises the importance of strong international collaboration and a cross-disciplinary approach in producing world-class research. Our research focuses on finding novel approaches to solving the economic and social problems of today.

The Department attracts substantial research income from a variety of sources, internal and external to the University.

Find staff profiles for individual research expertise

Department of Marketing publications

Find the research publications for our staff in the University's research database, OURArchive.

Explore publications

Contributing to the academic and wider community

Our overarching goal is to provide answers that make a difference to the lives of people in business and the community, and to the lives of our students. Our staff make a positive, direct contribution to the academic and wider community through:

  • Their presence on numerous editorial boards
  • Their contributions to the international marketing community with their ad hoc review work
  • Serving on several national and international committees – ensuring their research findings make a difference to the lives of people in business and the community, and allowing them to maintain the relevance of their ongoing research
  • Supervising research projects for local businesses and offering a consultancy service

Research clusters

Department of Marketing Seminar Series

The Department of Marketing Seminar Series is a regular feature in our academic calendar. Presenters include staff from the Department of Marketing and other faculties as well as scholars visiting from other Universities.

Learn more about the Department of Marketing Seminar Series

Marketing PhD research information

Our thriving PhD programme continues to grow in quality. We have raised our admission standards and undertake more cross-disciplinary supervision.

For more information on Marketing PhD research at Otago, please read:

To obtain human eithics approval for your research, please read the information on the Human Ethics Committees page:

Human Ethics Committees

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