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Study Marketing at Otago and learn how to effectively market products and services with teaching based on the latest research.

Marketing is about creating value, people and affects everything.

To successfully market a product or service, you need to understand what influences people’s decisions – how people are motivated, what affects and appeals to them, and what is important in their lives. And contrary to popular opinion, you don’t have to be an extrovert to study Marketing!

We offer a high quality marketing programme, with teaching based on the latest research. You’ll also learn some great life skills, like:

The importance of a good communication style.

How to work with, and lead, a team.

The importance of creativity, initiative and good decision-making.


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Dr James Henry became immersed in influential cruise ship industry research by accident.
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The path to becoming a senior lecturer is not always through academia. Damien has a background broader than most.
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Marketing handbook

Download a copy of our Marketing handbook:

Marketing handbook

(PDF format 1.25KB)


Visit our events calendar to see our upcoming events:

Department of Marketing upcoming events