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Category Marketing and Communication
Type Guideline
Approved by Vice-Chancellor, June 2003
Date Guideline Took Effect 1 July 2003
Last approved revision 13 February 2015
Sponsor Deputy Vice-Chancellor (External Engagement)
Responsible officer Director, Marketing Services

Please note that compliance with University Guidelines is expected in normal circumstances, and any deviation from Guidelines – which should only be in exceptional circumstances – needs to be justifiable.


The purpose of the Brand Guide is to provide a clear guide to ensure that the University's visual image and impact are as strong as possible and are seen to have integrity and meaning.

Organisational scope



Visit the Brand Guide webpage

Related policies, procedures and forms

Contact for further information

If you have any queries regarding the content of this policy or need further clarification, contact the

Senior Strategy and Policy Adviser
External Engagement

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